LICENSING JAPAN Grew By 30 Percent
September 8, 2014
Japan is Asia’s largest market for merchandising licensed products accounting for 70 percent of the Asian market for licensed merchandise (source: Japan Kanto Bureau of Economy, Trade and Industry, 2012).
Being a strong and mature market, it is an ideal market to build reliable relationships and serves as a keystone of Asia at the vanguard of marketing trends in Asian countries.
LICENSING JAPAN is Japan’s leading international B-to-B trade show for characters and brands and this year’s edition of was successfully held from July 2-4 at Tokyo Big Sight, Japan.
The show collectively gathered a wide range of characters, newly launched animations, world-wide brands, etc. from Japan, Asia and the world, expanded its scale by 30 percent from last year. Throughout the show period, participants were actively conducting business meetings, sharing various contacts and information with one another.
In combination with the exhibition, concurrent events allowed participants to learn the latest trends and catch key information in how to succeed in the Japanese market.
The conference provided an opportunity for participants to learn about Licensor’s know-hows, the latest and future trends of the market were shared by International Licensing Industry Merchandisers’ Association (LIMA, JAPAN), and other experts of the licensing field in Japan.
The winners of “Licensing of the Year 2014 in JAPAN” were also presented during the show at the official award ceremony, held within the exhibition hall. The Grand-prix winner was “funassyi”, a very popular mascot in Japan.
LICENSING JAPAN served as the key venue to catch the latest trends in Japan as well as being a platform for license holders and potential licensees to discuss business with professionals from Japan and Asia.
Exhibitors and attendees alike gave the show high marks.
"We exhibited for the first time to cultivate Japanese market. Having 45 meetings with potential licensees, we expect to close deals with several products such as Toys, Apparel,Beverage, and Gadgets, etc. Loyalty-based income will be approx. USD 50,000,” said a representative for AUTOMOBILI LAMBORGHINI (Italy).
A visitor from China added, "I had a very satisfying visit. Through this show we will become licensing agents of Japanese characters in Malaysia and Singapore market.”
LICENSING JAPAN 2014 show concluded with a positive note and the booth space for the next edition has been almost sold out.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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