CIBTM Sees Huge Attendance Jump for Its Education Program
October 7, 2013
Part of the Reed Travel Exhibitions Portfolio, CIBTM, the China-based meetings, incentives and business travel exhibition, which recently took place at the China National Convention Centre (CNCC) in Beijing, saw a 113-percent increase in attendance for its education program - CIBTM Knowledge.
The program was given high praise for the quality of its content by several participants.
“I have attended CIBTM for many years. It is obvious that the education program this year has improved a lot in terms of quantity and quality,” said Claudia Du, Director of Marketing and Communications Assistant Director of Sales and Marketing, PanGu 7 Star Hotel Beijing.
She added, “All sessions I attended provided me with valuable industry insights and inspiration for my job.”
The 2013 IBTM Meetings Industry Report for Asia, launched at CIBTM 2013, stated that “the rapid development of many new cities in China and increasing outbound event business make it unsurprising that 73 percent predict the increasing use of new destinations. Despite lower levels of government spending, the marketplace for meetings & events in China and Asia is enjoying rapid levels of growth that exceed other regions of the world.”
In other words, there is keen interest in finding out how to better navigate this fast-growing industry sector.
Jacqui Timmins, Reed Travel Exhibitions’ exhibitions director for AIME and CIBTM said, “The findings identified in this research signify the importance of education and research as tools, which not only help meetings industry planners make better informed decisions, but also allow them to keep abreast of marketplace trends.
He added, “The impact of CIBTM Knowledge has been profound, and we will continue to work to deliver fresh content, which will support the massive boom in meetings industry activity across the region.”
The program featured a number of diverse speakers through partnerships with several leading industry associations, including Meeting Professional International, International Association for Exhibitions and Events and International Congress and Convention Association.
Next year’s show will be held Sept. 17-19 at the China National Convention Center.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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