#Boothlove: Is Your Exhibit Getting the Love It Deserves?

October 5, 2013

Christina Hernandez

Christina Hernandez is new media coordinator at GES, where she manages GES’ corporate blog and their social media community.

Attention all exhibitors, I feel your frustration and completely get it now. Working at GES has really opened my eyes to how much time, effort, blood, sweat and tears go into exhibiting at a show or in some cases, (for most of you reading this), multiple shows a year. Do you ever feel like our efforts go unrecognized?

Welp, I must say that as anyone in marketing, event planning and in our industry in general knows, this is our reality. When the “A” leads are coming in, lots of praise is going out, but other than that, zilch, zero and a big ol’ nada. What if I told you there’s another way? Instead of waiting around for the praise, let’s earn it together! Or if I keep up this rant … I may need you to call the whaaaaa-bulance for me (rant ended here).

Let me introduce to you #boothlove. This new program was launched by the International Association of Exhibitions and Events (IAEE) and BizBash to recognize the best trade show booths all around the world. In order for us to show just how amazing our work is to the world, we need everyone’s participation! All you need to do is pull out your smartphone at the next tradeshow and, “See, Snap and Share.”

Whether you’re an exhibitor, show organizer, event consultant, strategic partner, or conference attendee, this contest is for you! It offers you not only a chance to show off your awesome work, but also be inspired and inspire others by gaining a “peek over the fence” for new ideas.

Here’s what you need to do:


1. SEE an excellent business-to-business tradeshow booth.


2. SNAP a picture with your camera or Smartphone.


3. SHARE the picture to Twitter or Instagram, being sure to include:


     – The #Boothlove hashtag.


     – The name of the company featured in the booth.


     – The name of the company who created the booth.


     – The name of the tradeshow.


4. Visit IAEE.com/Boothlove to see the gallery of submitted images.

A panel of industry experts will chose the top submissions, and then you will vote to choose the winner. The winner will be announced at IAEE’s Annual Meeting and Exhibition, December 10-12, 2013 in Houston, Texas.

Here’s An Example Tweet or Instagram Caption:


“Awesome booth for [COMPANY NAME] by [BOOTH CREATOR] at [TRADE SHOW NAME] [LINK] #BoothLove”

Submissions are open until Nov. 1. If you have any questions, please leave them in the comments below and I’ll get back to you.

Add new comment

Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.