Streetwear, Action Sports Show AGENDA Joins the Reed Exhibitions Portfolio
January 1, 2013
Just a few days shy of the kickoff of the AGENDA trade show for the streetwear and action sports industries, on tap Jan. 4-5 at the Long Beach (Calif.) Convention Center, it was acquired by Reed Exhibitions. Terms of the deal were not disclosed.
"We are really excited to work with a world-class exhibition company like Reed. Reed is the global leader in exhibitions with over four hundred fifty events and offices in thirty-six countries,” said Aaron Levant founder of the AGENDA show.
He added, “We know Reed is the best because of their truly global view of the trade show landscape.”
AGENDA, which was launched in 2003 in Long Beach with 33 brands represented, now occurs twice a year in Long Beach and will be supported by 550 brands this January.
The NYC show was first launched in 2010 and also is biannual.
Levant said Reed also was attractive because of the ability to explore new opportunities and new markets.
Greg Topalian, senior vice president at Reed Exhibitions and originator of the ReedPop portfolio said AGENDA was a good fit for the company.
"AGENDA is a B-to B-business but it's a great cultural fit with what we have developed at our pop culture events,” Topalian said.
He added, “The feel, authenticity and respecting the markets we serve have been, and will continue to be, the keys to Agenda's success."
Topalian first launched New York Comic Con and since then, the ReedPop group has added the PAX events and C2E2.
Seth Haber, Levant’s former partner, has sold his share of AGENDA to Reed Exhibitions and will be leaving to pursue other interests.
"I have loved working with the AGENDA Shows' exhibitors, buyers and visitors and I am excited to watch Aaron and Reed Exhibitions take AGENDAinto the future,” Haber said.
Levant said of Huber, “Seth was a great partner and played an instrumental role in the growth and success of AGENDA. For some time, he and I had been talking about his desire to focus on some other initiatives and this gives him that opportunity.”
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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