Maritz Aligns Corporate Sales, Operations; Management Shifts with Binford Leaving
July 13, 2012
A few months after Maritz Travel bought Experient, the company has aligned its corporate market sales and operations teams to better serve the industry, according to company officials.
The Experient brand will focus on association, tradeshow and government markets, with corporate efforts aligning with the Maritz Travel brand.
To meet that plan, effective July 16, Experient’s corporate-focused sales and operations teams will report and operate through the Maritz Travel brand.
“This provides a clear and distinct focus for each of our brands, and creates a higher degree of targeted relevance and value to our clients and industry partners,” said David Peckinpaugh, president of Maritz Travel.
He added, “These changes will have absolutely no impact on our clients as they will continue to work with and be serviced by the exact teams as before this alignment which was our promise at the time of the acquisition.”
Experient’s association, tradeshow and government clients will continue to be served by their Experient teams, operating under the Experient brand.
“This alignment focuses our market talent and sharpens our brand clarity as we expand to meet the range of services - both full and select - demanded by current and new clients,” Peckinpaugh said.
As a result of the integration of the corporate business into the Maritz umbrella, Rick Binford, president of the Event Management Services (EM) division of Experient, has decided to pursue other opportunities outside of the company.
“I want to personally thank Rick for his many years of service and leadership,” Peckinpaugh said.
He added, “He helped start and build the ESN (Experient Sales Network), was instrumental in taking our marketing efforts to a new level and helped the EM division through the very difficult years of 2009-2010, among many other key accomplishments. We sincerely thank Rick for his efforts and dedication over the years.”
Also because of the acquisition, Jeff Price, who headed Experient, stepped down.
The EM division now will be led by Michael Guerriero, formerly CFO for Experient, who brings 22-plus years of experience with Experient to this key leadership role.
Shawn Pierce will continue to lead Experient’s Registration and Housing Services division.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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