UBM Asia Makes Two Senior Appointments

September 4, 2011

UBM Asia named Wolfram Diener as senior vice president, effective Nov. 1, and Zhang Xue Qiang as managing director of Shanghai UBM Sinoexpo International Exhibition Co Ltd (UBM Sinoexpo), effective Sept. 9.

As part of his new appointment, Wolfram will join the company’s board of directors and be responsible for driving UBM Asia’s fast-growing business in Shanghai (UBM Sinoexpo and UBM China), Beijing and Hangzhou and will report to Jimé Essink, president and CEO of UBM Asia.

Wolfram also will lead the company’s jewelry portfolio that includes exhibitions in Hong Kong, China, Japan, India and Turkey, such as the September Hong Kong Jewellery & Gem Fair; print titles, such as Jewellery News Asia (English and Chinese editions); and jewelry portal sites, like JewelleryNetAsia.com.

In addition, he also will be responsible for the development of UBM Asia’s eBiz and on-line products.

Wolfram has more than 18 years experience working in the exhibition industry and began his career when he joined Hamburg Messe in 1993 and hosted Chinese delegations visiting Hamburg.

He joined Messe Frankfurt in 1998 as managing director for trade shows in Asia and established the Shanghai Office of Messe Frankfurt in 2001.

He was appointed general manager of the Shanghai New International Expo Centre Company (SNIEC) in 2002. In 2005, he joined The Venetian in Macau as vice president, convention and exhibitions.

Xue Qiang will succeed Wang Ming Liang in his new position at UBM Sinoexpo, which is based in China and has a portfolio of exhibitions, print and online products.

Xue Qiang has 25 years of experience in the China exhibition industry and started with Shanghai International Exhibition Co of CCPIT in 1986.

In 1995, he was appointed Shanghai Representative of Hannover Messe International and joined Shanghai Sinoexpo in 1997 as deputy general manager with responsibilities for operations and events, such as Hotelex.

He was the vice president, Greater China & Reed Huayin of Reed Exhibitions from 2005 to 2008, and in 2008, he joined VNU Exhibitions Asia as managing director.

"I am delighted with the appointment of these two senior management executives,” Essink said. “UBM Asia has been developing very rapidly for the last three years and this is a hugely exciting time for our fast-growing business.”

He added, “With their wealth of exhibition experience, Wolfram and Xue Qiang will ensure we are well placed to accelerate our growth and to take advantage of the many opportunities we see. Wolfram is a valuable addition to the already experienced Board of UBM Asia. Xue Qiang’s intimate knowledge of the China market and the company make him the ideal candidate to lead UBM Sinoexpo and a worthy successor to Wang Ming Liang."

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.