Tap Into Your Organic Follower Demographics on Social Media
August 31, 2015
Do you know your audience on social media well? Chances are your instinctive reaction to this question is – ‘Of course, we do’. But do you really know your audience demographics inside out? More often than not, social marketers tend to focus on people who proactively engage with their content. But if you are not delving deep into what drives and engages your entire fan base, then you may be missing out on big opportunities to find common ground with your followers and engage them with content that’s truly meaningful to them.
Considering and analyzing your audience base in terms of gender, age, geographical location and interests enables you to understand the type of creative content you should develop, the kinds of sponsored promotions you should launch, and the kinds of audiences you need to further develop for marketing and remarketing campaigns.
Though detailed analytics and insights are typically available only with paid promotions, most social media services provide enough generic demographics information to draw intelligent inferences about your audiences.
In fact, Twitter now provides detailed insights into the interests, demographics, lifestyle, consumer behavior and mobile footprint. In this recent blog post, Andrew Bragdon, Twitter’s Product Manager, Revenue provides an overview of the newly launched audience insights dashboard which can help marketers understand their existing audience as well as find relevant audiences for upcoming campaigns.
Of course, to maintain user privacy, the data is available only as aggregate insights. But that doesn’t detract from your ability to draw meaningful inferences on what kind of content engrosses your followers, what type of brands engage them, which verticals engage them and what kind of technology environment envelops them.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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