Five Reasons to Let Your Event Management Software Company Build Your Event Website

July 5, 2015

In the old days, your event management software sat on one side of the “house” and your website sat on the other. The event management application came from one supplier. Websites, on the other hand, were built by a third-party website development company. It’s different today. One company and one platform can manage both sides of the house and make it so much easier for event planners.

1.      Data synchronization. One of the obvious advantages of keeping everything “under one roof” is the automatic synchronization of data. In other words, when updates—new exhibitors, conference agenda changes, etc.—are made in the event management databases, they automatically appear on the website.

2.      Application synchronization. One of the disadvantages of using different software solutions (apps) for event management tasks becomes apparent during updates of the different platforms. An update in one can cause the others to be temporarily incompatible. When you use a common platform, a platform-side upgrade updates all modules at the same time.

3.      Brand continuity. Even with a style guide (logos and colors), it’s difficult for event organizers to control the way in which the brand is expressed on pages linked to the website and powered by third-party software vendors. With a common platform, web visitors can go from page to page and have the same brand experience.  

4.      Single vendor. Building your website on the same platform that houses your event management solutions offers a number of practical advantages: familiarity with how the platform operates (there will likely be a common set of administrative controls for all modules), one team to work with when setting the system up or adding to it, and one company to deliver training, technical support and maintenance.

5.      Platform vs. application. Working in a platform environment is much different than working with multiple standalone applications. Applications are limited to a single purpose and may or may not function well with other apps. Platforms can house multiple applications and because they share a foundation, the apps work together.

All of the convenience of a single platform for your website and event management applications becomes irrelevant if you select a platform that doesn’t offer everything you need, the company is slow with updates, or the technical support is weak. When you consider a single platform, make sure you go with a company that delivers a comprehensive set of offerings, good technical support, and a reputation for innovation.

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.