Want to Wow Your Event Sponsors? Get These 3 Things Right
July 16, 2021
Event sponsorships are a popular marketing channel for most large organizations. 85% of marketers say their companies prioritize sponsoring events. For event organizers, understanding what ROI sponsors look for is of utmost importance to build trust and have sponsors return for future events. Most companies sponsor events:
- To build brand awareness among the target audience.
- To introduce their brand and business to new customers.
- To increase sales of their product or service.
As an event organizer, you want to ensure your event delivers the ROI sponsors expect. So if you want to wow them at your next virtual or hybrid event, here are three things you need to get right.
Branded Experiences
Companies want to make a lasting brand impression on their target audience. Let each of your sponsors’ brands shine and stand out at your event. Your event tech platform should enable you to offer truly branded experiences to each of your sponsors - from the look and feel of their virtual booths to custom sponsored banners and virtual lounges.
Platform Onboarding Support
As is the case for any hybrid event platform, sponsors will need help setting up their event areas and solving any issues they have during this process. While this support is crucial, it might also be challenging for you to allocate resources to this task at the peak of event execution. In such a scenario, having a dedicated customer support team that knows the platform at the back of its hand is critical for your event’s success. Dedicated customer support not only makes event setup and execution seamless but also helps with troubleshooting during and post-event issues.
Data and insights
Quantifiable data and actionable insights are incredibly important to sponsors. It helps them understand and justify their investment in your event. More importantly, an easily accessible data dashboard helps them:
- Retrieve and qualify all leads generated at the event.
- Analyze audience interaction patterns with their various assets such as sponsored banners, product demo videos, virtual booth chats, and downloadable content.
82% of marketers can’t quantify the attendee interaction data at their corporate events. So if your event can offer such critical information to them, they are bound to be impressed.
With virtual and hybrid event platforms, delivering an exceptional customer experience to your sponsors can be smooth-sailing. While choosing an event technology platform, look out for one that’s built for deeply branded experiences, offers dedicated customer support, and empowers you with rich data & analysis.
Looking for a platform that will enable you to wow your sponsors? Get on Hubilo today.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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