News
Feb 07, 2016
Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.
“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.
He added, “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.… more
Feb 07, 2016
Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.
“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.
He added, “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.… more
Feb 07, 2016
The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event.
Recently, recognizing that multichannel digital marketing is essential to reach an attendee audience, Center for Exhibition Industry Research (CEIR) organized a detailed research on the use of technology at each step of the attendee journey. The report, available as the CEIR Digital ToolKit, documented attendee use and satisfaction with organizer digital offerings, as well as at what organizers found was used extensively and… more
Feb 04, 2016
MC² (“MC-squared”), an exhibit, event and environment design and production agency, has acquired Brand Promotions, an experiential marketing and brand activation company.
The addition of Brand Promotions expands MC²’s growth opportunities within its existing trade show and events portfolio by offering expanded experiential marketing tours capabilities, according to MC² officials.
“We’re delighted to welcome Brand Promotions to the MC² family. They are a proven leader and creative force in the experiential marketing space. They are a great, hard-working team who share… more
Feb 03, 2016
Private equity firm Sentinel Capital Partners bought Marketplace Events, which organizes home and garden shows in the United States and Canada. Terms of the deal were not disclosed.
"We are very excited about our investment in Marketplace Events," said Michael Fabian, a partner at Sentinel. "We seek to invest in niche market leaders, and Marketplace Events is the clear leader in the North American home and garden show industry.”
He added, “Moreover, the business was extremely resilient during the 2008 economic downturn and should benefit from positive tailwinds in the home remodeling and… more
Feb 03, 2016
Dallas-based Omni Hotels & Resorts broke ground on its 30-story, 853,000-square-foot hotel and luxury apartment complex today in downtown Louisville adjacent to the Kentucky International Convention Center.
“The Omni is a game-changer for Louisville’s hospitality industry increasing our convention business potential in a competitive marketplace. Louisville currently hosts 12.7 million visitors each year,” said Karen Williams, president and CEO of the Louisville Convention & Visitors Bureau.
He added, “A hotel project of this scope will help support further tourism growth.”
The Omni… more
Feb 02, 2016
UFI, The Global Association of the Exhibition Industry’s Global Barometer Survey, which takes the pulse of the trade show industry worldwide, indicated that North America and Europe, with the exception of Russia, are predicting positive revenue results in 2016.
On the other hand, in the Asia/Pacific, Middle East and Africa, the situations remain generally positive, but with a certain level of uncertainty.
In Central and South America half of the surveyed companies are expecting decreases of turnover, but an improvement is expected in Brazil for the second half of 2016.
“Despite limited… more
Feb 01, 2016
The trade show industry had a strong kick off for 2016, with shows posting big exhibitor and attendee numbers that focused on not only what the newest gourmet food trends might be, but also the latest in musical instruments and everything that someone interested in shooting and hunting might need.
The 2016 Winter Fancy Food Show, owned by the Specialty Food Association and held Jan. 17-19 at Moscone Center in San Francisco, drew 1,500 exhibitors from across the U.S. and 28 countries to exhibit space that covered 215,000 square feet, enough to fill more than four football fields with food.… more
Jan 31, 2016
Each year, Trade Show News Network compiles a list of the Top 250 Trade Shows ranked by net square footage in the United States and Top 50 trade shows ranked by net sq. footage in Canada.
Submissions to be included on the 2015 lists are now open, and the shows must have occurred in 2015. Shows that are over 40,000 net sq. ft. have an opportunity to make the list. The form to fill out is HERE, and the deadline is Feb. 15.
TSNN is proud to present valuable data to the industry, which is based on in-depth information provided by show organizers about their events.
The Association of Equipment… more
Jan 31, 2016
Simply defined, a Twitter chat is a set period of time (usually an hour) where a group of people discuss a topic through tweets that include an established chat hashtag.
It can be a useful tool in raising the event’s brand awareness, building interest in the event, providing additional value to event participants, extending the event’s content beyond the actual event and creating a strong and loyal community.
The Content Marketing Institute (CMI) holds a #CMWorld Twitter chat every week with more than 100 active participants.
“Our Twitter chats are a great way for our… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.