News
Apr 11, 2018
I hear it all the time: “How do I effectively market my events?” This is one of the greatest challenges meeting planners face. They want to improve app adoption, engage attendees with content and on social media, and increase visibility for their sponsors and exhibitors.
The thing is, many planners who are using event management and attendee engagement software already have the tools they need. Let’s take a look…
What is marketing?
First, let’s clarify what marketing is. According to the American Marketing Association:
“Marketing is the activity, set of institutions, and processes for… more
Apr 10, 2018
Zuant has released two new add-on product features for its mobile lead capture cloud solution, Mobile Lead Capture App: Zuant Custom Skins and Showroom Plus.
Unveiled Feb. 26 at ExhibitorLivein Las Vegas, the new features are designed to help exhibiting companies reinforce their corporate brand and personalize customer engagement while driving revenue by shortening the sales cycle.
Zuant Custom Skins: enables event marketers and sales reps to not only customize the entire app with their own brand identity but also with rich graphical backgrounds, enabling marketing and sales teams to… more
Apr 10, 2018
In its 26thyear, UBM Tech’s Game Developers Conference just keeps getting bigger and better than ever, with a record-breaking 28,000 attendees checking out the packed showfloor March 19-23 at San Francisco’s Moscone Center.
The event, billed as “the world’s largest and longest-running event serving professionals dedicated to the art and science of making games,” also had approximately 500 exhibitors and plenty of new bells and whistles to excite and engage attendees this year.
“GDC really is about the business of making games,” said GDC’s Katie Stern, who oversees the show. “The typical… more
Apr 09, 2018
While some medical shows may come and go, there are others that have figured out that staying relevant, keeping ahead of trends and becoming invaluable to the audiences they serve is the secret recipe to sticking around for the long haul – in some cases, for well over a century.
Case in point is the United States and Canadian Academy of Pathology (USCAP) Annual Meeting, which celebrated its 107thedition March 17-23 at the Vancouver Convention Centre in Vancouver, Canada.
Known the largest gathering of M.D. pathologists in the world, the annual conference and expo attracted more than 4,700… more
Apr 08, 2018
Predict: CEIR’s Annual Exhibition Industry Conference will be held Sept. 13-14 at the MGM National Harbor in Oxon Hill, Md.
This one of a kind executive-level, invitation-only conference looks to the future — three to five years out – bringing meaningful insights from experts outside the industry to align with trends occurring in the industry in an interactive and engaging format.
This year’s keynote speaker, Dr. Lindsey Piegza, serves as Chief Economist for Stifel Fixed Income.
She specializes in research and analysis of economic trends and activity, world economies, financial markets… more
Apr 08, 2018
Destinations International Chair Tammy Blount, FCDME and president and CEO of the Monterey County Convention and Visitors Bureau and President and CEO Don Welsh recently announced the schedule for the organization’s fall educational summits.
“Destinations International is offering refreshed and new educational opportunities to provide critical learning, sharing of best practices, and network-building opportunities for every level of a destination organization,” Blount said.
He added, “From board governance to visitor services and everything in between, every member of a destination team… more
Apr 08, 2018
ISA International Sign Expo 2018 closes with attendance topping 20,387 - making it the largest ISA Sign Expo in Orlando and one of the largest in ISA Sign Expo history.
The showfloor also was the largest-ever footprint for the event.
“Significant weather issues throughout the country affected air travel, but attendees found a way to get here anyway,” said Lori Anderson, ISA president and CEO.
She added, “And they came in a mood to buy. Exhibitors reported that sales were outstanding. This reinforces that ISA International Sign Expo is the only industry event connecting sign and print… more
Apr 06, 2018
Loyalty. It’s coveted in many industries and events are no exception. Loyal attendees are one of a trade show’s most important assets. Show organizers can use their enthusiasm to improve their events in numerous ways, increasing overall attendance among them.
David Saef, executive vice president of strategy for GES, explained the importance of loyal attendees.
“They come every year, they know the event in their own way and they may know it better than the organizer,” Saef explained. “They’re willing to do anything for the organizer to help make the show successful.”
Leana Salamah,… more
Apr 05, 2018
The Vancouver Convention Center has been awarded the Canadian Association for Exposition Management’s (CAEM) 2018 Give Back Award, which recognizes a member organization that has made corporate social responsibility and giving back to its community an integral part of doing business.
“Through the Vancouver Convention Centre’s efforts in energy and sustainability as being the world’s first double LEED platinum certified facility to their contributions to their local community through charities such as United We Can, among many other efforts, the Vancouver Convention Centre is undoubtedly the… more
Apr 05, 2018
Glisser, producer of the Glisser presentation software, integrated audience response system and event analytics platform has launched Glisser LIVE, a new online tool that allows event planners to promote and host hybrid and virtual events.
Hybrid events extend marketing and community reach beyond face-to-face interactions. Glisser LIVE delivers the ability for event planners to connect a virtual audience to a physical event. The new offering combines the company’s existing slide-sharing and audience response app with a live video feed and brandable web platform to engage remote attendees. … more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.