Shepard Bridges the Gap Between Digital Engagement and Event Strategy Through Partnership With Juno
May 27, 2022
Exclusively sponsored by Shepard
The need for show organizers to integrate a digital engagement strategy into their event plan continues to prevail as the industry progresses. While the evolution of the event landscape has posed new challenges, the industry shifts have also created an immense amount of opportunity.
The idea of “connections were made, business was done, the show is closed, the job is complete,” is a methodology of the past when it comes to interacting with your audience. Now more than ever, organizers should be looking for ways to deliver omnichannel experiences for attendees and create options for their audience to engage through their preferred communication channel.
Shepard recognized this opportunity and partnered with Juno to fill the digital gap in event management. Through Shepard’s full-service capabilities and Juno’s digital engagement platform, this partnership provides a streamlined solution to bring and connect people together through multiple mediums.
Partnership Benefits
The advantage Shepard customers gain from Juno’s platform is the ability to meet and serve their audiences wherever they are. And the benefits don’t stop there. The platform simultaneously interacts with a user, while using AI technology to create a personalized customer experience. The result: synergy in attendee engagement, seamless connections and the right content delivered to your event community at the right time.
In-Person Event Advantages
- Extend reach of audience beyond in-person attendees
- Showcase products and thought leaders
- Engage audiences through gamification
- Utilize platform to conveniently access event content
Beyond the Event Advantages
- Increase longevity of event content
- Engage year-round with attendees
- Continue building momentum from event traffic and engagement
- Prove value year-round with real-time visitor reporting and analytics
This partnership marks another stepping stone in Shepard’s effort to increase their full-service capabilities. Extend your reach, drive engagement—with Shepard and Juno, you can.
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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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