Reed Exhibitions Acquires Mexico-based Beauty, Lighting Shows
March 18, 2014
Reed Exhibitions has scooped up two shows in Mexico - Expo Beauty Show and Expo Lighting America Show – expanding its portfolio in the country even more.
The combined events attract more than 300 exhibitors and 70,000 attendees each year and occupy more than 20,000 net square meters of annual exhibit space in Mexico City.
The two new events join Reed's existing portfolio in - Expo Seguridad (acquired in 2011) that runs April 8-19 in Mexico City and Expo Ferretera (acquired in 2013) that runs Aug. 28-30 in Guadalajara.
Last May, Reed also acquired Expo Nacional Ferretera, the largest event in the region serving the hardware, construction and electrical markets.
"Mexico is a vibrant market and a strategic focus for Reed Exhibitions. These two events add scale and capabilities in support of our growing business platform in Mexico," said Nancy Walsh, executive vice president for Reed Exhibitions, North America.
Walsh, who oversees Reed Exhibitions' expansion into Mexico, said the company's primary focus is creating greater value for the customers and the companies doing business in Mexico.
"But just as important, it is our desire to increasingly open an international window for our customers. Reed Exhibitions' scale as the world's leading event organizer allows us to deliver resources, opportunities and new relationships in an unprecedented way,” Walsh said.
Expo Beauty Show, in its 18th year, is the leading beauty show in Mexico serving the hair care and beauty salon industries.
Expo Lighting America was launched in 2010, and has proven successful as it has grown each year since launch. ELA is the only show in Mexico solely focused on commercial and domestic lighting.
Both EBS and ELA are held at the Centro Banamex in Mexico City.
Jorge Fernando Rodriguez Cerdan and Luis Alfonso Mexia Trimayer, owners of the events, will continue to provide oversight and guidance.
Additionally, Reed will hire all 12 of the Mexico-based staff to provide continuity on the events and strengthen the company's bench of talent in Mexico.
"We look forward to joining with a truly global organizer like Reed Exhibitions," Rodriguez Cerdan said. "We share their vision of enhancing customer value and believe that together we can deliver even better events."
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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