Market Update: Informa On Target For High Single-Digit Growth in 2024

May 14, 2024

Informa, the international B2B events, B2B digital services and academic markets group (which owns Trade Show News Network and Exhibit News Now), recently issued an update on trading, key appointments and progress on its TechTarget combination. When the world’s largest trade show organizer makes a move, market analysts and industry leaders take note. 

Here are three takeaways that impact the events sector.

Expecting to reach 2024 financial forecast: ”All Informa’s businesses are performing ahead or in line with 2024 targets, delivering growth and momentum which sees us delivering at the upper end of guidance range,” said Stephen A. Carter, Informa group chief executive. The current 2024 guidance range is between £3,450m-£3,500m ($4,335-4,398m*) with high single-digit growth predicted for group underlying revenue. For comparison, Informa reported 2023 revenues of £3,189.6m ($4,007.9m*), an increase of 30.4% in group underlying revenue growth.

Jill Dougan, Informa

Investing in marketing. Jill Dougan joined the Informa leadership team in the newly created role of group chief marketing officer to create further value from Informa’s brand portfolio, intellectual property and growing first-party data. She brings more than 30 years of experience in sales, marketing, customer insights, data insights and brand, both in B2B and B2C companies. Most recently, Dougan worked at British Gas. 

“I am excited to be joining such a fast-paced, international business as Informa,” Dougan said. “The Group has a unique set of specialist brands and first party data, and significant embedded value across its portfolio of intellectual property, creating numerous growth opportunities in today’s increasingly data-driven, digitally enabled world.”

Combo with TechTarget on track. The proposed creation of the NASDAQ-listed new TechTarget is on track for Q4 2024. Informa continues on its proposed combination of Informa Tech’s Digital Businesses (Industry Dive, Omdia, Canalys, NetLine and the Digital Media Brands) with U.S.-listed TechTarget. Headquartered and listed in the U.S., the new TechTarget will accelerate Informa’s ambition in B2B digital services, with a clear goal to become a leading B2B growth accelerator for Technology companies. Informa expects completion in the second half of the year, with New TechTarget launching from Q4 2024.

Read the full release here, which was issued on May 8.

* Exchange rate on May 13: 1 GBP = 1.25655 USD


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