Eventbase Unveils Aruba Beacons for Wayfinding, Self-Guided Tours in HPE Discover 2016 App

June 19, 2016

Eventbase Technology, an app platform for events, deployed 1,200 Aruba proximity beacons to deliver indoor wayfinding and self-guided tours within the HPE Discover 2016 app in Las Vegas this past week. 

Leveraging Aruba’s Meridian SDK, interactive maps feature and one of the largest deployments of beacons ever at an event, the app allowed attendees to view their location on mobile devices, while indoors and receive turn-by-turn directions throughout the Sands Expo and Convention Center. 

Whether attendees were trying to find the location of their next session or a specific exhibitor, navigating the conference floor was made easier.   

The app also offered 10 self-guided audio tours that curated event highlights and gave attendees the flexibility to explore the show floor in between sessions and meetings.  Each tour contained relevant location-based content and step-by-step interactive wayfinding maps.  

“With an event of this size, there is a lot of information to digest and the grounds itself were massive,” said Jeff Sinclair, CEO and co-founder of Eventbase.  

He added, “The event app and beacons worked hand-in-hand, to help people find their way around and make it more intuitive for attendees to access the information they need.”

In addition to the wayfinding features, Eventbase’s app for Discover offered attendee networking, a LinkedIn integration, a customizable schedule based on personal preferences and areas of interest, and the ability to favorite sessions, demos and sponsors.

The annual HPE Discover event focused on how HPE and its partners can thrive in the Idea Economy by delivering innovative IT solutions that accelerate change, harness data, manage risk, enable agility and empower workforce productivity. 

Increasing customer engagement is important for HPE and through the app, Eventbase has created a platform that facilitates an engaging and personalized experiences for attendees. 

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.