News
Jun 01, 2022
Shepard, the third-largest event services provider in the U.S., has teamed with Bear Analytics, a leading data analytics firm for event producers, trade associations and professional societies, to help show organizers address the ever-important aspect of event data to drive revenue and quality attendance.
Knowing that show organizers don’t always have the time or resources to invest in big data projects, the partnership is a win-win on all fronts, according to Cory Smith, vice president of strategic services at Shepard, which is committed to providing clients with signature full-service… more
May 31, 2022
The International Security Conference & Exposition (ISC) West recently wrapped up the first major security and public safety event of the year, boasting record-breaking attendance growth. Held March 22-25 at the Venetian Expo in Las Vegas and hosted in collaboration with premier sponsor Security Industry Association (SIA), the leading annual comprehensive and converged security trade show and conference in the U.S. had an 88% increase in participation compared to its 2021 West event, which took place July 19-21 at the same venue.
According to officials from RX, which owns and produces… more
May 30, 2022
Spring continues to blossom with a slew of new hires and promotions and newly created positions at trade show and event-related organizations across the U.S. and abroad. Here’s the latest news about hard-working professionals in the trade show industry that you need to know!
Spiro
Spiro, the brand experience agency within the GES Collective, has named marketing, PR and digital media content veteran Beki Winchel its thought leadership and innovation director. Based in Gothenburg, Sweden, she will focus on creating impactful thought leadership content, strategies and campaigns designed to… more
May 27, 2022
Exclusively sponsored by Shepard
The need for show organizers to integrate a digital engagement strategy into their event plan continues to prevail as the industry progresses. While the evolution of the event landscape has posed new challenges, the industry shifts have also created an immense amount of opportunity.
The idea of “connections were made, business was done, the show is closed, the job is complete,” is a methodology of the past when it comes to interacting with your audience. Now more than ever, organizers should be looking for ways to deliver omnichannel experiences for… more
May 27, 2022
Having worked in advertising and marketing agencies in her native Lebanon, then for an event publishing company in Montreal, Rachel Stephan launched her own event marketing agency in 2001—yet she always wanted to create a tech product that would become her legacy.
Her “aha moment” came in 2015 after seeing the successful results of the unique word-of-mouth campaigns her company was running.
“I thought, ‘How can we scale this? How can we better measure it?’” she said. “One summer, we created our first pilot of the project, and my software engineer said nonchalantly, ‘Let’s call it ‘Boule… more
May 25, 2022
Brand discovery platform FounderMade, which was acquired by Tarsus Group in December last year, plans to expand their portfolio with the launch of BeautyMade: The Show for High Growth Beauty Innovators.
Scheduled to take place Oct. 13 at The Barker Hangar in Santa Monica, Calif., BeautyMade will host influential executives in beauty retail, investment and media, while promising to showcase the world’s most creative and emerging beauty brands.
FounderMade is partnering with The Estée Lauder Companies’ New Incubation Ventures (NIV) group. NIV is the early stage investing and incubation… more
May 24, 2022
Trade Show News Network (TSNN) is thrilled to unveil it will be celebrating the 2022 TSNN Awards Nov. 8-9 at host venue CAESARS FORUM in Las Vegas.
The two-day festive event will feature a bevy of awards celebrating all of the amazing innovation at trade shows in the past year, as well as the people who are the best of the best at what they do.
The 12th Annual 2022 TSNN Awards gala celebration and educational conference will be held at the new CAESARS FORUM, which is the host sponsor of the overall event.
“Caesars Entertainment is honored to partner with TSNN to host their Annual Awards… more
May 24, 2022
An expected rebound of the U.S. B2B exhibitions industry is underway, according to the Center for Exhibition Industry Research (CEIR), which released the results of its 2022 First Quarter Index on May 23. According to the stats, the U.S. business-to-business (B2B) exhibitions industry improved significantly in the first quarter of 2022, compared with the previous eight quarters, with cancellation rates for physical in-person events continuing to drop, compared with 2021.
In Q1 2022, the cancellation rate was 9.2%, compared to 91.3% in the first quarter of 2021, 66.2% in the second quarter,… more
May 23, 2022
While the trade show and meetings industry continues its steady path toward recovery, some event-related organizations remain committed to making sure that those less fortunate within the communities they operate aren’t left behind. Check out two event industry entities who recently went the extra mile to make a difference in their home cities and beyond.
Music City Center
Nashville’s Music City Center, in partnership with Sodexo Live! and Nestlé, recently donated 150 gallons of soup to The Nashville Food Project, a nonprofit organization that brings people together to grow, cook and share… more
May 20, 2022
Sponsored Exclusively by Visit California
Palm Springs is the best kind of party town, always evolving and never resting on its laurels. The cool crowd heads to the desert region for hip hotels with poolside DJs, al fresco cocktails, live entertainment, and energetic dance floors.
Take a dip—or just hang out poolside with a Cranky Coyote cocktail—at the Ace Hotel & Swim Club, or venture into the hotel’s Amigo Room, a quirky hipster-magnet that on any given night may host stand-up comedy, bingo, and even arts-and-crafts sessions. Serious beer aficionados need look no further than Yard… more
Partner Voices
One of the most iconic names on the Las Vegas Strip just got an upgrade. Mandalay Bay has everything that your business needs from a refreshed convention space designed to inspire productivity and creativity, to an impressive selection of world-class restaurants and amenities. If you're looking for a venue that's both inviting and innovative, you have to be here.
New Wave Experiences
Mandalay Bay continues to invest in a new wave of enhancements both in the convention space and within the resort as a whole. New restaurant openings including Orla by Michael Mina, drawing inspiration from the award-winning chef’s childhood in Egypt and with flavors and décor inspired by the spices found in markets common to coastal Mediterranean towns, as well as Caramá by Wolfgang Puck, bringing the essence of Italy and spirit of Wolfgang into one concept, are recent additions. The Four Seasons Hotel Las Vegas also experienced a recent remodel of all 424 rooms. Swingers, a high-end, adults-only golf and entertainment concept will debut in Fall 2024.
Enhanced Technology
Creating a truly effective conference venue requires careful thought into what a business needs: the right technology, capacity, and inspiration to bring ideas to the next level. As part of the resort’s refresh, Mandalay Bay implemented state-of-the-art technology upgrades, installing cutting-edge Cat6A Ethernet cabling throughout the convention center. This advancement doubles the frequency of data transmission, enabling lightning-fast speeds up to 9400% faster. The convention center now boasts 11 dynamic digital walls, spanning up to 24' x 13', strategically positioned for brand placements, sponsorships and targeted event messaging. Additionally, attendees can benefit from 20 double-sided 55" mobile flexible display units, facilitating effortless navigation to meeting rooms and events. RFID locks were installed on all meeting room doors, and over 200 motion detection cameras have been placed throughout the space.
Refreshing New Design & Fine Art
The newly remodeled convention space provides a bright and vibrant atmosphere that complements Mandalay Bay's tropical-inspired brand. Featuring white-washed walls and ceilings adorned with bold floral patterns in cerulean and coral tones, the space is complemented by warm walnut accent walls. In addition to the redesign of all pre-function spaces, meeting rooms and ballrooms, Mandalay Bay's 1 million square feet of exhibit space has undergone a rejuvenation, including new paint, covered pillars and relocated strobe lights.
Sustainable Spectacles
Mandalay Bay is committed to Focused on What Matters and creating more responsible meetings. Refillable water stations all available around the resort, cutting unnecessary plastic usage from single-use bottles.
The Mandalay Bay campus’ recent upgrades represent a bold step forward in redefining the Las Vegas experience. With a focus on innovation, sustainability, and unparalleled service, Mandalay Bay sets a new standard for excellence in business hospitality. Whether you're seeking cutting-edge conference facilities, world-class dining options, or simply a luxurious retreat, an unparalleled meeting experience awaits.