News
Jun 11, 2021
Previously, personalization meant just addressing customers by their first names (We all have written those emails with Hi {First Name}, :) haven’t we?). Cut to today, times have changed. So has consumer sentiment. Now personalization requires marketers and event professionals to be prepared with as much context on customers’ experiences as possible.
The rapid adoption of Virtual Events has opened the door to new ways of understanding the context and preferences of audiences. Here are 5 lesser-known ways in which you can personalize your next virtual event experience.
Personalize your… more
Jun 11, 2021
With so many people across the world facing a plethora of mental and emotional challenges, we’ve come to understand in no uncertain terms how stress can negatively impact our performance, both personally and professionally.
After recognizing the deleterious effects that pandemic-related stressors were having on its workforce, Freeman enlisted the help of the Center for BrainHealth, a leading brain research center at The University of Texas at Dallas, to help improve employee wellbeing, health and performance via an innovative company-wide initiative.
Launched in March, the BrainHealthy… more
Jun 10, 2021
Event professionals worldwide have been learning quickly and transforming in-person to virtual events, over the last year and the industry is evolving fast. One of the key challenges event professionals face now though is releasing profits from virtual events - overcoming the challenge requires a new playbook.
A recent report by EventMB suggests that 40% of event professionals have not been able to generate a profit from virtual events. If you are among the 40% or if maximizing virtual event ROI has been a long-standing goal, here are 3 key pillars to take care of at your next event:
1.… more
Jun 10, 2021
With the COVID-19 pandemic hanging over the event industry’s head for more than a year now, creating safe in-person meetings and conferences has become a laser point-of-focus for meeting and conference planners. To meet that demand, event tech companies have been rising to the occasion with new and contactless software tools to provide peace of mind for attendees, exhibitors, event staff and planners alike. Here are a few to consider as organizations welcome back groups in person:
Konduko Kontactless
Launched in 2013, Swiss-based Konduko provides Kontactless Smart Event technologies that… more
Jun 09, 2021
After 30 years in the Las Vegas events business, Melanie Bash isn’t exactly a deer in the headlights maneuvering down the Strip. But she knows that for event organizers and corporate meeting planners, the city’s vast options can be daunting. Trying to find the right venue is hard enough in regular circumstances, but even worse when factoring all of the health and wellness research that goes into bringing events back to life.
Recognizing a need to personalize experiences as Las Vegas reopens, Bash has teamed with DMC veteran Molly Hoisington to found a concierge service in partnership with… more
Jun 08, 2021
Hugs replaced fistbumps as the days of yesteryear reappeared during the Connect and BizBash collocated event at Red Rock Casino Resort and Spa in Las Vegas.
The B2B conference geared toward matching event planners with venue personnel to spur future business, and evrent inpiration from BizBash, drew about 750 attendees in-person May 22-24, with another 1,500 event professionals participating online.
Connect and BizBash were in the unusual position of hosting a second event during the pandemic, having executed a scaled-down and delayed version of its largest annual conference last fall in… more
Jun 08, 2021
The Exhibition Services & Contractors Association has launched a new campaign to demonstrate how its members are preparing to relaunch trade shows, meetings and events with safety top-of-mind. Aptly named the ALL IN Event Readiness Campaign, the effort aims to bring a renewed level of communication and information to the industry by sharing member stories on their readiness efforts, the challenges they’ve faced and how their resiliency has made them stronger in supporting their customers.
“ESCA and its members have an unwavering commitment, resilient confidence and a resolve to unite… more
Jun 07, 2021
A host of exhibition leaders will be joining Tarsus Group CEO Douglas Emslie at the Event Industry Backyard Ultra, some of them lending their legs as runners and others sharing their knowledge via an impressive roster of livestreamed education sessions.
Kicking off at 11 a.m. EDT (4 p.m. UK time), the event will feature more than 30 runners joining Emslie from across the globe as he runs a 5K race every hour for a straight 24 hours in an effort to raise $24,000 for the Meetings Industry Fund, Indian Red Cross Society and EventWell.
“The charities we have chosen will help people not only… more
Jun 07, 2021
Trade show, exhibition and the event professionals took a moment to celebrate the industry’s worth and influence before a grand kickoff of shows begins to flood the global marketplace.
Organizers from about 110 countries and regions participated in Global Exhibition Day via social media, meetings, videos, webinars and contests. The message was simple: “exhibitions are the fastest of fast tracks to economic recovery,” noted a press release distributed by UFI, the Global Association of the Exhibition Industry.
Meanwhile, in a more targeted campaign, nearly 170 influential industry advocates… more
Jun 04, 2021
As the tourism industry gears up for a bullish recovery, Destinations International, the global trade association for destination organizations, has been busy forming a new alliance while shoring up an existing partnership in preparation for better times ahead. Before and during its hybrid CEO Summit, which took place May 25-27 at the JW Marriott Tampa Water Street in Tampa, Florida, the association announced the launch of its newly formed Canadian Alliance as well as the dates of its Destination Showcase, produced in partnership with PCMA.
Formed this year following the dissolution of the… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.