Experts & Opinions

Feb 09, 2021
Pressure building up, short turnaround times, last-minute decisions, a million balls to juggle—this is how an event organizer’s life looks like before his or her mega event. And what can make things worse are the small mistakes and mishaps that may occur because of the tension in the air.  While errors are part of the process, not acting on or learning from them is what makes the difference between a spectacular and an average event professional. If you want your event to be bulletproof, take a look at this list of the most common mistakes to avoid before going live with your next hybrid… more
Feb 04, 2021
For months, I have been listening to my colleagues and friends in the event industry and everyone has had the same question rolling around in our minds: when can large-scale events come back? At the beginning of the pandemic, we thought it would be Fall 2020 but clearly that didn’t happen. With the rollout of the COVID-19 vaccine underway, many are seeing it as a sign of hope that we could be back in convention centers and ballrooms later this year. However, I have another thought on the timeline and here it is: If planned and delivered following the federal and state recommended COVID… more
Feb 02, 2021
I recently found myself breaking the ice with co-workers and colleagues asking, “What are some of your goals this year?” A new year is a clean slate coupled with a renewed sense of energy, so my inquiries were met with a lot of enthusiasm. Many of my peers had transparent and quantifiable goals, like reading 50 books. Others explained vague ideas like saving more money or starting a nonprofit. Regardless of the depth or detail provided, I found myself finishing their thoughts with reassurance, “Well you know it’s a marathon, not a sprint.” After using this phrase more often than I care to… more
Jan 28, 2021
Could hotel skeleton staffing levels offer freelancers the opportunity to help shape the future?  It’s hard to believe that in just two months we’ll be embarking upon the anniversary of the hospitality industry getting dismantled due to the effects of COVID-19. Not exactly an anniversary to celebrate, is it? I guess that depends on perspective though, as many individuals have risen from the ashes, focused on personal development and have possibly started new ventures where they are the boss now. Consider “freelancer” and “consultant” a few of your first 2021 buzzwords. Despite the hardship… more
Jan 26, 2021
I like to imagine that years from now I will be socializing with colleagues and, like old soldiers, we will recount stories from the darkest days of our careers way back in 2020. It’s taken a toll on everyone, in more ways than we can begin to catalog. But I am ready to put that pain in the past. None of us — as individuals or as businesses — is standing where we thought we’d be back in January 2020. There’s no point in dwelling on it. All we can do is look around, see where we are now and move forward from this place. If we’re smart and resourceful, we’ll treat it as a launchpad to the… more
Jan 21, 2021
I’m no different than most of you. I had a business plan for 2020. It was working nicely in January and February. Then WHAMMO! A veritable meteor hit the earth. COVID-19 was thrust upon us quickly, violently, changing our landscape entirely. Since then, we’ve been at “war” with this pandemic. It’s often felt like one step forward, three steps back. Shift happened. Shift is happening. And it will continue to shift during recovery, like sand under our feet. It can be maddening. We make plans and then later we have to throw out our playbook and change it all again many times as conditions… more
Jan 19, 2021
Pivot. Virtual. Digital. Hybrid. Unprecedented: the buzzwords of 2020.  If you’re like the team at RED VELVET, these terms are on the tip of your tongue this year. Our conversations revolve around the idea of “evolving the event experience,” challenging norms and coming up with new plans that still hit the mark of creating a satisfying, successful and effective event experience no matter the format. We’ve seen the good, the bad and the ugly while exploring arenas and platforms. One thing has become abundantly clear: we are much wiser now to the fact that a “perfect” event, live or virtual,… more
Jan 15, 2021
I had the honor of facilitating a Buzz Session at IAEE’s Expo Expo 2020 entitled “Going Virtual” — an apropos name given that this was the first fully virtual Expo! Expo! Along with serious questions I posed to the group, I also had a bit of fun by beginning the poll with the following question: “If your experience of going virtual was an animal, which would it be?” As you can see from the responses (at left), the transition to virtual was a real beast in many ways. It’s safe to assume that the Snake, Sloth, Warthog and Shark selections were not necessarily indicating positive… more
Jan 13, 2021
As we head back into live events, we’ll see many changes in how each one is fulfilled. One very important aspect for exhibitors to prepare for is how attendees feel about stepping back into public spaces, specifically large events like trade shows. This is why it’s important to start contemplating hybrid events. What’s a Hybrid Event? A hybrid event allows for trade shows, conferences, meetings, and other types of events to combine a live, in-person aspect with a virtual/digital component. While your live event is going on, you’ll also have the ability to reach attendees in a mirrored… more
Jan 11, 2021
Let’s not sugarcoat it, the past 12 months have been difficult for everyone, especially the industry closest to our hearts: the business of meetings and events. It is easy to find ourselves a bit dejected and perhaps a bit confused. There was no rule book written for a year like 2020, and there’s no clear guide to move us forward in 2021. However, we’ve weathered storms together in the past, and we will move through this and dare I say, end up better than ever. With a little perspective and positivity, 2021 can be your best year yet! Let’s talk about the 3 “R’s” that seem to be a common theme… more
Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.