Is Zero Waste Really Attainable at Trade Shows?

August 15, 2015

Shane Shirley

Shane Shirley is CMO for SBS Brands, a 90-year-old global brand leader focused on creating digital and print business solutions that offers traditional and eco-friendly customized promotional products to accelerate trade show marketing.

The idea of going zero waste at a trade show is a pretty interesting notion and can be an intense undertaking. A recent study by Statista found that 18 percent of U.S. exhibiting companies felt it was possible to exhibit at a trade show while maintaining a goal of zero waste. It’s disheartening to see this number is so low, and unfortunately this low number means most people are not attaining a zero waste exhibition experience. With some careful thought and planning it is possible to go zero waste at a trade show. Here are 5 ways you can work to reach this goal.

1.     Recycle Everything - Paper, glass and metal are relatively easy materials to recycle, but you can also recycle fabric, wood, electronics and more. It may take research and legwork to recycle some of the trickier items, so be prepared to do some Internet research and consider partnering up with a local recycling organization to help you dispose of everything possible in an eco way.

2.     Only Use Materials that Can Be Recycled - Before purchasing furniture, signage, takeaways or anything for your booth, consider how you will dispose of it when it has fulfilled its usefulness. If it can be reused, composted or recycled go ahead and make the purchase. If not, look for an alternative material that can be disposed of in an eco fashion.

3.     Reuse Items - Purchase framing and furnishings with the plan to use it again for future trade shows. If you can use the same items for several shows you’ll save money and help the planet. Although, eventually you will need to switch things up either to stay current or because items have worn out - read on to learn what to do next.

4.     Sell or Donate Items When You’re Done with Them - Just because you no longer need an item does not mean it should be destined for the recycling center. Consider selling leftover furniture, flooring and electronics to find a new home for materials you just don’t need anymore. You can hold a sale in the office for your staff, put things up for sale online or donate items to local shelters, or charitable organizations. If the condition of the items is not acceptable for sale or donation then you’ll have to recycle them.

5.     Measure Your Company’s Environmental Impact - Take a good hard look at everything aspect of your trade show planning and how this impacts the planet. By identifying the areas where you are succeeding and areas where there is still work to be done you’ll be able to create a plan that is tailored to your business and the unique conditions presented by the trade shows you attend.

Going zero waste is not easy, but with planning and some creative problem solving skills you can get pretty darn close to implementing a zero waste plan. These are just 5 ways you can work to attain a zero waste trade show experience. Let us know if you have ideas or suggestions for other ways to reach this goal.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.