Kristin Hovde
Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
6 Tips for an Unforgettable (and Affordable) Trade Show Display
May 25, 2017
Each time you sell your products at a trade show display, you put in a lot of effort, time and money. It is, therefore, paramount to find all ways of maximizing that investment.
Your primary objective should be on how to create an attention that will remain even after the show, no matter how small your budget might be.
Custom trade show displays do not have to be very expensive, but they have to be creative, smart and memorable. Here are some tips you can follow to ensure that you have an affordable and fruitful custom trade show display.
Use Simple Lighting System
Illumination is usually imperative to effective trade show marketing. Use affordable lighting systems to lighten your exhibit up and invite people. You can also call particular attention to certain products or illuminate certain demonstrations. This will not cost you much and it works best if you can't brighten up the whole booth.
Be Organized
Your beautiful exhibition design can be easily detracted by a messy heap of paper and promotional materials. Use standard literature racks to present brochures and other items in a professional and neat manner.
Look for a Stand
Get yourself affordable but flexible banner stands for your custom trade show display. These stands will allow you to swap out graphics from one show to another, especially if you have a command for various audiences.
Employ Affordable but Top-Notch Graphics
To outdo other competitors in the market, use any of the advances that have been made in the photography world. Get the services of design professionals to develop and print all your design graphics. This is not the right time for shortcuts; you need a quality material that will attract clients to your booth.
Ensure You Add Interactions
Your custom trade show display should assist guests in experiencing the products and services. Within the design of exhibit you are using, make it easy for your customers to hear, see and even have physical contact with your products. This is another affordable way of drawing many people to your booth.
Use Affordable Displays Instead of Costly Signage
This is another way of reaching higher without spending much. Take your exhibition design to another degree by hanging displays and allowing the participants to see your branding from across the floor.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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