Last week, Google made a significant update to its mobile search engine algorithm. To enable users to find sites that they can browse quickly on their mobile devices, the mobile-friendliness of a web page is now a crucial factor in Google’s ranking for mobile searches. 

To quote Google, “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Google recommends webmasters adopt one of the following three ways to go mobile: responsive web design, dynamic serving and separate URLs.

Last week, Google made a significant update to its mobile search engine algorithm. To enable users to find sites that they can browse quickly on their mobile devices, the mobile-friendliness of a web page is now a crucial factor in Google’s ranking for mobile searches. 

To quote Google, “users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Google recommends webmasters adopt one of the following three ways to go mobile: responsive web design, dynamic serving and separate URLs.

The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo.

Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors.

As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval.

The National Confectioners Association will utilize Experient’s Engage Unfied Mobile App as their official event app for their 2015 Sweets and Snacks Expo.

Already utilizing Experient’s registration and lead retrieval services, NCA added Engage to enhance the on- and off-site experiences of attendees and exhibitors.

As the official registration provider for the event, Experient will tie the registration data to Engage, allowing event organizers the ability to track demographic data from registration and behavioral data from the mobile app and lead retrieval.

Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life.

When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand.

Here are three nifty ways to drive engagement for your social media messages:

Most of us treat social media posts and interactions as having ephemeral experiences – seen today, forgotten tomorrow. But, as practiced marketers well know, there always are some posts that deserve a much longer shelf life.

When a customer posts a complimentary testimonial or when your organization posts about a prestigious award win, these are messages that you should be promoting and circulating to help you spread the word about your brand.

Here are three nifty ways to drive engagement for your social media messages:

Up until a few weeks ago if you typed Meerkat into a Google search you would see images of small mongooses. When searching the term periscope, you would get pages and pages of references to an optical instrument.

Today, those same Google searches provide pages and pages of content  referring to two much-talked about apps that let users stream live video from their mobile phone.