Experts & Opinions
Nov 21, 2019
As an event manager, your job is to ensure that the conferences and trade shows you run are as memorable as possible for attendees. What better way to achieve that than by leveraging some of the most advanced, cutting-edge event technologies on the market? Here are just a few to start.
An executive dials into the office from his or her hotel room halfway around the world, inhabiting a remote-controlled device that allows them to move and interact as if they were there. An advisor on his or her way to an important meeting displays directions right in front of his eyes using a pair of… more
Comments (0)
Nov 20, 2019
Social media success involves more than having tons of followers and likes. Significant reach and impressions can be vital ingredients to your social media soup. However, the ultimate test of your efforts comes down to driving brand loyalty, lead generation and, ultimately, customers. Here are the most vital stats for measuring the efficacy of your social media management.
Engagement
You may have thousands of followers, but are they qualified fans of your business? Is your follower base full of active social users, or is it loaded with fake or delinquent accounts? Do your followers… more
Comments (0)
Nov 13, 2019
The event industry has a problem. Thousands of bright-eyed, enthusiastic and talented new staff join our great companies each year and throw themselves into the fast-paced world of event delivery. Then they leave.
Sure, a good number move on to greater things in the same company, but research suggests that the U.S. trade show industry is losing over $1 billion per year down a black hole of mid-level vacancies that really should be filled by developing and retaining the employees they already have.
As staff (and Millennials and Gen Z in particular) pack up their bags to join a competitor or… more
Comments (0)
Nov 12, 2019
Trade shows are the best face-to-face sales and marketing venues in the world. Thousands of current clients and future prospects are gathered in one place, and they’re all focused on industry-wide problems that your company solves. The sales and marketing activity doesn’t have to stop when the show floor closes, however.
Hospitality suites and customer events represent a largely untapped opportunity. Everyone is going to eat dinner, go out for drinks and probably seek some kind of entertainment – why shouldn’t your best clients and prospects do that with your sales team?
Whether you’re… more
Comments (0)
Nov 07, 2019
Since 2014, the Urgent Care Association of America manages over 1,200 exhibiting companies for their annual UCAOA Urgent Care Convention & Expo. I had the chance to sit down with Jackie Stasch, Senior Manager of Corporate Relations at UCAOA and an expo sales expert, to learn her secrets for successfully selling booth space and sponsorship opportunities.
Here are Jackie’s 7 Tips for Expo Sales Success:
1. Create Opportunities That Sell Themselves
Jackie says: “Make sure you upload good images and provide a solid description – You don’t need to send out 27 emails to sell an opportunity… more
Comments (1)
Nov 05, 2019
If someone tells you that your business doesn’t need traditional marketing strategies, as it’s the era of online marketing, run in the other direction. Trade shows still hold a lot of importance, especially when it comes to creating brand awareness and building relationships.
According to Forbes, the magic of marketing is in the mix, and the best strategy is the one that is educational in nature. Trade shows allow you to market your business and educate potential customers through face-to-face interactions and build relationships with them.
Not only are trade shows more impactful, but they… more
Comments (0)
Nov 01, 2019
Event production is an incredibly diverse and creative field, bringing together many moving parts, each with their own requirements and needs. From efficiency and organization to keeping a cool head under pressure and expertly managing time, the list of skills needed to produce a seamless event — no matter how big or small — is long. At the core, it’s all about respect, Here are some of our top tips on how to work smarter with vendors to deliver the best events possible.
Be kind to everyone.
This one is pretty self explanatory, but something that is so important. Treat others the way you’d… more
Comments (0)
Oct 30, 2019
When you search for a printing company across the globe, there will be so many to choose from that it could become really difficult to decide which company to get in touch with. You will find there are national-level as well as local companies offering the same service. Here are a few important points that will help you select the right company to ensure your printing and designing task is completed successfully.
Analyze the Quality of Work
You will be able to analyze the quality of work by examining samples of their previous assignments. A few things to check would be color consistency,… more
Comments (0)
Oct 22, 2019
The year 2020 is almost here, and one of the most urgent issues across all industries, including events, is sustainability. The events sector is gradually learning to take an integrated approach to organizing more earth-friendly events, taking into consideration the full range of relevant aspects, from waste reduction and recycling to resource use, transportation, choosing a sustainable venue and suppliers, and more.
One way to boost event sustainability is by using available technology, as well as being open to embracing upcoming technological changes. The events industry is already… more
Comments (0)
Oct 22, 2019
Doing trade shows right requires that you make hundreds of correct decisions and actions over the several months before, during and after your event. It means choosing trade show activities that will boost your presence and advance your goals. It also means avoiding certain trade show activities that will ruin all your hard work. These activities are common pitfalls that too many previous exhibitors have fallen into. Do too many of them, and you will waste your marketing investment.
Here are 10 trade show activities to avoid:
1. Booth staffers looking at smartphones
Few things will make… more
Comments (0)
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.