Enhance the Attendee Experience With Meeting Booking Technology
January 23, 2020
Business conferences and live events are a booming sector, with demand growing and growth showing no signs of slowing down. In fact, consulting firm AMR International predicts that the U.S. exhibition market will grow 3.5 percent through 2022.
With growth comes competition among event organizers to bring attendees the best, most seamless digital experience. As event organizers aim to provide the most cutting-edge customer experience, many are turning to technology to enhance even the most mundane tasks. According to a survey by Bizzabo, 86 percent of event marketers believe that technology plays a role in the success of an event.
Integrating simple technology updates to a B2B exhibition can make even the most mundane event exciting. Organizers are turning to technologies including mobile apps, RFID, livestreaming and real-time data-gathering to enhance every aspect of their events, from the check-in process to the wrap-up survey.
Meeting booking software is another way technology is optimizing the event experience. By using meeting booking devices and software platforms to simplify room organization, reservation processes and venue navigation, event organizers are recognizing that digital meeting room technology can optimize any conference experience.
Of the three main uses for meeting booking technology, venue navigation is of utmost importance and something that planners cannot afford to skimp on – if attendees do not know how to get to their next meeting, or a presenter goes to the wrong room, chaos could ensue. The digital display used in meeting booking technology eliminates confusion by communicating session or meeting details at room or venue entrances and automatically updating. Frame-like digital signage positioned outside a meeting or session venue provides information on the session topic, speaker and duration as well as detailed overviews of all the meetings scheduled in the room.
Meeting booking technologies can also enhance attendee engagement through automated communications. They can send attendees a welcome email, session reminders with key information, directions to the conference hall or meeting room, and contact information for questions or assistance.
Mobile apps have also enhanced the conference attendee experience and can integrate meeting booking technology. Recognizing that mobile phones are the go-to device for all information, event organizers are integrating mobile apps into all aspects of the attendee experience. If a meeting booking system also has a compatible app, organizers can automatically assign rooms, send out invites and manage meeting scheduling from any mobile device.
Mobile meeting apps can also provide notification features that let participants know exactly when, where and for how long a meeting or conference session will take place, helping attendees get where they need to go in the most efficient manner possible.
As the conference, trade show and events industry continues to grow, organizers are using technology to provide enhanced digital experiences. Organizers are integrating a wide range of technologies, including meeting room booking solutions, to deliver on these expectations, improve the attendee experience and successfully manage their events.
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Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
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