A few years after Providence Equity Partners bought U.K.-based Clarion Events, the trade show company has changed hands again to another private equity firm – Blackstone.
“We are delighted to invest in Clarion and back Chairman Simon Kimble and CEO Russell Wilcox in the company’s next chapter,” said Lionel Assant, head of European Private Equity at Blackstone.
When thousands of people attend a trade show exhibition hall with their colleagues, customers and client prospects, the good news is that there is a lot of sales prospecting and high-powered networking going on. The bad news is that you might have a bulky product to transport.
If you can take your products to a show in your own van, then this post might not be for you. But if you have a large item to exhibit or if you are exhibiting overseas, you may want to take the following ten tips and pointers into consideration.
Always Plan
Greg Lennox is the Owner and Managing Director of RAL Display & Marketing Ltd, a leading provider of display stands across the U.K. that provides portable and permanent exhibition stands.
The Meetings Mean Business Coalition has re-launched Worth Meeting About, an industry campaign designed to showcase the importance of face-to-face meetings for business and society.
With an expanded lens that uses major world events, case studies and personal testimonials to highlight the industry’s role in driving progress and innovation, the coalition’s refreshed campaign will harness digital tactics and storytelling to emphasize the message that, “when it’s important, it’s Worth Meeting About.”
American Society of Association Executives will honor six associations with the 2017 Summit Award, which is the highest recognition under The Power of A Awards.
The six organizations will accept their awards on October 4 during the 18th Annual Power of A — Summit Awards Dinner at the National Building Museum in Washington, D.C.
The winners were selected by the Power of A Awards Judging Committee, and the committee received 149 entries.
Paris-based Comexposium has acquired MFV, which includes franchise trade shows and conferences in the United States (International Franchise Expo in New York, Franchise Expo West in Los Angeles, Franchise Expo South in Dallas); Franquicias Feria International, the leading annual event in Mexico; and The Franchise Show in London.
A portfolio of developmental events in Latin America and Europe also are part of the acquisition.
According to Exhibit Surveys Inc.’s annual Trade Show Trends report, 84 percent of exhibition attendees make or recommend final purchasing decisions at their companies. Therefore, failing to promote an organization’s event attendance effectively can factor to a colossal missed opportunity.
To maximize your event marketing and exhibition ROI, we’ve put together 3 essential tips you should implement when exhibiting at an industry event.
1. Creative CTAs Stimulate Interest
Alexander Kesler is the founder and CEO of INFUSEmedia, a leading demand generation firm. Alexander leads a team of digital marketing experts who specialize in B2B lead generation, content marketing and syndication, ABM and intent strategies, data processing and validation, programmatic media buying and brand amplification.
Freeman has become a key investor data-driven event personalization company Feathr’s most recent round of funding.
Feathr’s proprietary technology allows organizers and marketers to leverage their data by combining sources like registration, CRM, social followers and website analytics to launch effective multi-channel campaigns across email, landing pages, online advertising, social media and chatbots.
Destination Marketing Association International has been renamed, officially becoming Destinations International, effective July 13.
The new name was unveiled this week during the association’s Annual Convention in Montreal, Canada.
Several other announcements, including a partnership with the James Beard Foundation, Canadian engagement initiatives and the results from the Defining the Impact of the Weaponization of Travel and DestinationNEXT studies also were made.
