Meetings Mean Business Relaunches Worth Meeting About Campaign
July 19, 2017
The Meetings Mean Business Coalition has re-launched Worth Meeting About, an industry campaign designed to showcase the importance of face-to-face meetings for business and society.
With an expanded lens that uses major world events, case studies and personal testimonials to highlight the industry’s role in driving progress and innovation, the coalition’s refreshed campaign will harness digital tactics and storytelling to emphasize the message that, “when it’s important, it’s Worth Meeting About.”
“Worth Meeting About brings to life the value behind meetings and the progress that’s created in the face-to-face forums enabled by our industry,” explained Paul Van Deventer, president and CEO of Meeting Professionals International and co-chair of MMBC, an industry-wide coalition that showcases the undeniable value that business meetings, trade shows, incentive travel, exhibitions, conferences and conventions bring to people, businesses and communities.
He added, “This industry-generated content will help us advance the case for why meetings matter and illustrate how meeting face-to-face spawns innovation and economic growth.”
In addition to generating MMBC-branded content that will highlight events taking place across the globe, the campaign will crowdsource stories and testimonials on social media to create an arsenal of case studies and generate an online conversation.
Using six-word stories, professionals both in and outside of the meetings industry will share their personal experiences to express what’s Worth Meeting About in their lives.
MMBC also plans to film video testimonials and engage the coalition’s Meeting Professionals Task Force and Ambassadors program to help generate longer-form case studies.
“We will demonstrate the industry’s unique ability to bring people together and solve difficult challenges,” said Richard Harper, MMBC co-chair and executive vice president at HelmsBriscoe.
He continued, “Despite having a multitude of ways to communicate with one another, when the stakes are high and when it matters most, we meet face-to-face in order to build connections and develop solutions. This philosophy is at the heart of the Worth Meeting About campaign.”
Comprised of more than 60 members, MMBC works to emphasize the importance of face-to-face meetings by rallying industry advocates, working with stakeholders, conducting original research and engaging with outside voices.
For more information about MMBC’s Worth Meeting About campaign, go here. Follow and participate in the digital conversations at @MeetingsMeanBiz on Twitter and by using the hashtag #WorthMeetingAbout.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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