Christina Hernandez
Christina Hernandez is new media coordinator at GES, where she manages GES’ corporate blog and their social media community.
#Boothlove: Is Your Exhibit Getting the Love It Deserves?
October 5, 2013
Attention all exhibitors, I feel your frustration and completely get it now. Working at GES has really opened my eyes to how much time, effort, blood, sweat and tears go into exhibiting at a show or in some cases, (for most of you reading this), multiple shows a year. Do you ever feel like our efforts go unrecognized?
Welp, I must say that as anyone in marketing, event planning and in our industry in general knows, this is our reality. When the “A” leads are coming in, lots of praise is going out, but other than that, zilch, zero and a big ol’ nada. What if I told you there’s another way? Instead of waiting around for the praise, let’s earn it together! Or if I keep up this rant … I may need you to call the whaaaaa-bulance for me (rant ended here).
Let me introduce to you #boothlove. This new program was launched by the International Association of Exhibitions and Events (IAEE) and BizBash to recognize the best trade show booths all around the world. In order for us to show just how amazing our work is to the world, we need everyone’s participation! All you need to do is pull out your smartphone at the next tradeshow and, “See, Snap and Share.”
Whether you’re an exhibitor, show organizer, event consultant, strategic partner, or conference attendee, this contest is for you! It offers you not only a chance to show off your awesome work, but also be inspired and inspire others by gaining a “peek over the fence” for new ideas.
Here’s what you need to do:
1. SEE an excellent business-to-business tradeshow booth.
2. SNAP a picture with your camera or Smartphone.
3. SHARE the picture to Twitter or Instagram, being sure to include:
– The #Boothlove hashtag.
– The name of the company featured in the booth.
– The name of the company who created the booth.
– The name of the tradeshow.
4. Visit IAEE.com/Boothlove to see the gallery of submitted images.
A panel of industry experts will chose the top submissions, and then you will vote to choose the winner. The winner will be announced at IAEE’s Annual Meeting and Exhibition, December 10-12, 2013 in Houston, Texas.
Here’s An Example Tweet or Instagram Caption:
“Awesome booth for [COMPANY NAME] by [BOOTH CREATOR] at [TRADE SHOW NAME] [LINK] #BoothLove”
Submissions are open until Nov. 1. If you have any questions, please leave them in the comments below and I’ll get back to you.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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