CadmiumCD Fuels Growth in U.S. Markets with Two New Major Hires

July 13, 2017

CadmiumCD is expanding its regional growth in the U.S. with two senior hires and the opening of new offices in Dallas and Fullerton, Calif.

Sandy Brown has joined CadmiumCD as its new sales manager for the Los Angeles, San Francisco and West Coast markets. Transitioning from the Institute of Electrical and Electronics Engineers (IEEE) computer society, where she served as senior manager of business development, Brown brings nearly 21 years of associations and events experience to her new role.

As the new sales manager for Dallas and Houston, DeWayne Jackson will focus on corporate and south central U.S. markets. Jackson comes to CadmiumCD from Lanyon Solutions, an event registration software company, where he served as enterprise/mid-market sales executive.

“Sandy and DeWayne join our team at an exciting time as meeting planners seek and implement solutions offered by CadmiumCD to collect, manage and distribute event data,” said Michelle Wyatt, co-founder and CEO of Cadmium CD, an event management software company that provides on-demand content management solutions for meeting planners, trade show organizers, education directors and attendees.

She added, “Their insight and experience with associations and event technology as well as their geographic location will help us in targeting significant markets.”

In conjunction with these hires, CadmiumCD has opened new offices in Fullerton, Calif., and Dallas, which will be headed up by Brown and Jackson, respectively.

The company’s customer support team has also been expanded to the Fullerton office, which will allow CadmiumCD to expand its regular support hours to 9 a.m.-9 p.m. ET, Monday through Friday.

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MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.