Emerald Undergoes a Brand and Vision Evolution

February 4, 2020

Emerald Expositions Events today launched a new brand identity, vision, corporate website and formal name change to Emerald Holding, Inc. According to Emerald officials, these changes reflect the company’s evolution and core commitment to building dynamic market platforms that integrate live events, community-relevant content and data-focused solutions into uniquely rich experiences.  

“As our portfolio of events and services has advanced, we have now evolved the Emerald brand to better reflect who we are – a company fully immersed in the industries we serve and committed to supporting the communities in which our customers operate,” said Brian Field, Emerald’s interim president and CEO. 

For example, he continued, Emerald has deep association partnerships in many of its lines of business that allow the company to serve and be participants in the changing nature of our customers’ lives. 

The company also serves as partners to its customers as they navigate choices about their product designs, where they act as sounding boards, said Field, and they work to identify and help bridge opportunities and relationships that might be valuable between our customers whenever we see them. “These kinds of relationships, and/or connectedness within our industries, drive loyalty and enduring business value,” he concluded.

In reflection of Emerald’s new identity and spirit, the company also unveiled new visual and verbal elements, a more streamlined and user-friendly website with enhanced content, and a new corporate logo and brand aesthetic. 

Emerald produces more than 140 events each year across the design, equipment, retail, safety and security, and technology industries.

According to Field, the company’s new identity and vision also support Emerald’s ongoing objective to understand the issues its customers face and develop meaningful solutions to help them overcome challenges and achieve success. 

“Our business is to build our customers’ businesses through experiences that inspire, amaze and deliver breakthrough results,” he said.

Check out Emerald’s new brand and website here

 

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.