Untapped Event Revenue Opportunities Lie In Digital Assets

August 10, 2014

Our research has shown that 76 percent of attendees decide which exhibitors they want/need to visit at an event before they arrive at the event. Are your exhibitors capitalizing on this pre-event selling opportunity? To influence attendees at the pre-event planning stage exhibitors need to stand out from the many companies on the exhibitor list. The most direct way to do this is through an online eBooth that showcases a company’s products, services, news, and show specials in an appealing visual display.

Revenue Opportunities from Selling Enhanced Listings and Digital Assets

Event

Exhibitors

Exhibitors with Add-ons

% of Exhibitors with Add-ons

Revenue from Add-ons

Revenue from Add-ons/Exhibitor

Event 1

552

94

17%

$83,860

$892

Event 2

346

61

17.6%

$28,400

$466

Event 3

384

69

18%

$47,450

$688

 

 

Not only can eBooths benefit the exhibitor, but show management can support dedicated exhibitors with the opportunity to purchase enhanced eBooth listings and add-ons like event map logos, banner ads, and videos.

Several a2z clients have found great success in this additional revenue opportunity with an average of 17% of exhibitors purchasing some type of digital asset.

Take a moment to consider your audience. Are they technologically savvy, do they desire new marketing avenues, is your market a competitive landscape? Then think about the opportunities you are offering to fulfill these needs.  Are you doing enough?  Are missing out on possible revenue opportunities?

 

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.