Trade Show Industry Forges Forward: Safety Protocols Released, Vegas Opening, German Fairs Begin Sept. 1

May 28, 2020
trade show, trade shows

There is no doubt that COVID-19 has wreaked havoc on the trade show industry globally, but in the past week or two, there have been several big steps forward to start meeting in person again.

Some shows, suppliers and associations have released health and safety plans on how they are going to look after attendees and exhibitors coming to their events or venues.

Properties in Las Vegas also announced plans for several hotel/casinos that will be opening initially for leisure travel beginning June 4. Everyone is crossing their fingers that all goes well and trade shows and meetings are not too far down the road.

Step by step, the trade show industry continues to forge ahead.

Questex Unveils Plan for Shows

Questex launches a three-phased approach to ensure the ongoing health and safety of event attendees, named the Questex Event Directive. 

Questex’s three-phased approach includes: Phase One: Near term measures to follow current government and health regulations; Phase Two: Actions to protect health and safety of our attendees and exhibitors determined by safety of geography; and Phase Three: Ongoing preparedness.

Connect Meetings Releases Detailed Health and Safety Plan

Connect, scheduled to take place Aug. 17-19 in New Orleans, says it is “100% moving forward” with the event that draws thousands of meeting planners and suppliers annually. In an effort to put ‘health and safety’ of the attendees first, Connect put together a plan to showcase the most cutting-edge safety measures available right now and implement them at the show. 

PSAV Releases MEETSafe Standards

PSAV’s MeetSafe is a set of tools focused on redesigning events to deliver on the strategic goals of meetings and events while defining new guidelines to minimize risk and promote health. Being able to convene safely will be the first priority of all planning activities going forward, as the ability to conduct in-person meetings will be dependent on making people feel safe in any setting, according to PSAV officials.

AHLA Launches "Safe Stay" for Enhanced Industry-Wide Hotel Cleaning Standards

The Safe Stay initiative is designed to change hotel industry norms, behaviors and standards to ensure both hotel guests and employees are confident in the cleanliness and safety of hotels once travel resumes.

The AHLA Safe Stay Advisory Council is working in conjunction with public health experts, scientists, and medical leaders to develop a series of best practices for the industry.

Caesars Entertainment Set to Open Caesars Palace and Flamingo Las Vegas June 4

In accordance with directives from Nevada Governor Steve Sisolak and the Nevada Gaming Control Board, Caesars Entertainment Corporation ("Caesars Entertainment" or the "Company") today confirms that it will resume gaming and hospitality operations in Las Vegas at its Caesars Palace and Flamingo Las Vegas properties June 4. Caesars health and safety plans are linked above.

MGM Resorts Announces Opening Dates for First Las Vegas Properties

MGM Resorts International (NYSE: MGM) ("MGM Resorts") announced its planned June 4 reopening of Bellagio, New York-New York, MGM Grand Las Vegas and The Signature, following the closure earlier this year of all of its U.S. properties amidst the coronavirus crisis.  At opening, amenities at all properties will be limited. As demand for the destination builds, additional venues within these resorts will open and other MGM Resorts properties on The Strip will reopen.

Chicago Releases Tourism and Hospitality Forward Plan

Chicago’s fight against the spread of COVID-19 has been both measured and holistic. Chicago’s reopening will need to be equally as holistic and measured. Working to support the City’s overall recovery efforts, Choose Chicago is aligning businesses, organizations and institutions within Chicago’s tourism and hospitality industry to help accelerate the economic recovery from the effects of COVID-19.

The strategy is called Tourism and Hospitality Forward. In both name and approach, its aim is to engage partners, businesses and institutions across the city to ensure recovery is equitable across Chicago’s neighborhoods.

German State of Bavaria Will Reopen for Exhibitions Sept. 1

The Bavarian government is continuing on the path of gradually opening up the economy. Trade fairs can take place again from Sept. 1. 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.