Three Social Media Trends to Prepare for in 2014
January 26, 2014
While no one has a crystal ball, there are certain social media trends that are gaining attention and are predicted to strengthen in 2014. The top three trends you should devote more time to when designing your social media strategy are:
1. Google+
Google+ has had a slow start, but they are making great strides to catch up with Facebook and as a result more people are looking at Google+ differently. Facebook has been a part of our lives for a decade now and the younger crowd is looking for something new. Google+ could be this something new. Google+ posts also help to increase your SEO score, allowing your posts to show up higher in Google searches than those posted from other social networks. In addition, Google+ Hangouts allow for easy video conferencing and ‘Circles’ take the work out of targeted marketing.
2. Images/Videos
Images and videos will gain more traction and interaction in 2014 than previously. Plain text will get lost among the visual appeal of images and videos. To capture your audience’s attention and to increase the emotional connection you will want to use images/videos in more of your posts, no matter what social media site you are using. This also means that Pinterest, YouTube, Vine and Instagram will continue to become more important for businesses to use to build their brands and increase the exposure of their products. The use of pictures has shown to increase the likelihood of a post being shared, hence increasing the viral power of your posts.
3. LinkedIn
LinkedIn will prove to be the best social site for B2B growth.LinkedIn offers the most qualified professional audience and most users of LinkedIn use it for business purposes, rather than personal. You can easily build a company page and interest groups around your products and services to promote your brand(s). Additionally, LinkedIn offers targeted email and ad options based on professional role which is more difficult or impossible to do with other social media sites. You can also easily track your updates, likes, shares and followers to see the impact that your posts and ad campaigns are having.
This doesn’t mean you should discount your current social media strategy or campaigns, but you should take a step back and make sure you are staying with the pack.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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