Tech News: Bizzabo Launches Bizzabo Studios, Freeman Partners with 42Chat

A leading event technology company and a full-service global event agency recently unveiled new service offerings to help show organizers and meeting planners produce more impactful events and elevate the attendee experience. 


Bizzabo, the Event Experience OS, recently launched Bizzabo Studios, a premium event creative and production service that merges event technology with creative and operational expertise to produce more innovative and compelling digital or in-person events. 

The new offering is the result of a successful multi-year partnership between Bizzabo and award-winning creative agency Smyle, which together have successfully executed more than 250 events for clients including Amazon, Salesforce, ABB, AspenTech, Financial Times, Lululemon and Wella. 

Smyle will be using its decades of global digital and hybrid experiential expertise to support the new Studio, according to Bizzabo officials.

“This Bizzabo-Smyle partnership has brought together two of the best in the business to develop a truly unique offering for our customers,” said Eran Ben-Shushan, CEO and co-founder of Bizzabo. “With Bizzabo Studios, event organizers can get the best of both worlds – our world-class event technology and Smyle’s unmatched creative and production expertise – to create compelling event experiences for attendees and sponsors while delivering strong business results.”

The new service offers several event service packages with a predefined scope of work that can be kicked off quickly to help provide clients with maximum value. These packages include template design, registration setup and end-to-end event configuration. 

Studio’s multi-disciplinary team of tech experts, event producers and creatives is also available for custom engagements, including project management, creative services, strategic consultation, content creation and production services, according to Bizzabo officials.


Freeman recently partnered with 42Chat to help trade show and conference organizers support attendee engagement via a conversational AI customer service solution. The new AI offering will provide Freeman customers with web and SMS AI chatbots for pre-show, during and post-show communications to improve the event experience by assisting attendees with real-time needs, such as finding registration, locating an exhibit and more.

“We are thrilled to partner with Freeman, the global leader in events,” said Bob Caldwell, co-founder of 42Chat, a provider of curated conversational AI solutions for organizations and events.

He continued, “Freeman works with the leading brands and organizers in the industry, and this partnership will introduce 42Chat to new organizations and allow for easy setup and deployment of our system across a wide cross-section of events.”

According to Freeman officials, this partnership opens a new attendee communication channel for its customers while 42Chat delivers an industry-leading 95% correct response rate, ensuring timely and accurate support for event attendees. 

“42Chat’s AI technology is scalable, privacy compliant, accurate and easy to deploy which makes it a perfect partnership for us and our clients,” said Paul Fletcher, executive vice president, Audio Visual & Event Technology Operations at Freeman. “We’re seeing a generational shift in show attendees with a younger audience. As their needs evolve, this partnership allows our customers to meet these new attendees where they are, and be able to answer questions 24/7 on the go.” 

To learn more about deploying this new service as well as Freeman’s extensive portfolio of event tech solutions, go here.

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact