Tarsus Group Expands into North Africa with Egypt Venture
October 3, 2019
Tarsus Group has added Tarsus Egypt to its global network – the group’s newest division has been formed as a joint-venture partnership with Amr Shawki, a leading figure in the Egyptian exhibition industry and Chairman of local organiser, Egytec.
Tarsus Egypt will create a new B2B events platform for local and international customers to build valuable partnerships in the dynamic Egyptian and North African markets.
“Egypt has a population of 105 million and the fastest economic growth of all African countries,” said Tarsus Group CEO Douglas Emslie.
He added, “Its geographic, political and cultural position within the region as well as a large working-age consumer population have been key factors behind our move into the region.”
Tarsus Group also confirmed that the first event for the newly established division will be Zuchex Cairo, a replication of Zuchex Housewares and Kitchenware Fair Istanbul, the leading trade housewares buying exhibition in Eurasia.
Zuchex Cairo will be the first event of its kind in the region. Covering a total area of 3,400 sqm, the inaugural edition will place 150 exhibitors from Egypt, Africa, Turkey and Asia in front of over 5,000 professional buyers. It will offer exhibitors an opportunity to sample the Egyptian market in a cost-effective way, with the support of an experienced organiser. Zuchex Cairo is set to take place at the Cairo International Convention Centre (CICC) 11-13th November 2020.
“Tarsus Egypt will connect commercial and government buyers from Egypt and North Africa with new innovations, technology and products,” Emslie said. “We are very excited to announce not only the launch of Tarsus Egypt today but also our first event in the country, Zuchex Cairo; a replication of the hugely successful Zuchex Istanbul. We have huge ambitions for Tarsus Egypt, and plan to announce the next wave of event launches before the end of the year.”
Amr Shawki, Chairman, Egytec echoed Emslie’s thoughts: “Tarsus Egypt marries Egytec’s strong local reputation built over the past 30 years in delivering value to customers through well-attended international B2B events and strong government support, with Tarsus’ leading portfolio of brands, global sales network and entrepreneurial spirit. I am very excited by today’s announcement and look forward to working with the team at Tarsus Group to bring a raft of new and innovative events to Egypt.”
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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