PCMA’s New BEAM Tool Will Help Event Professionals Analyze Data

June 18, 2019

Event professionals, organizations, hospitality providers and destination organizations now have a new way to gain holistic insights into industry trends and behaviors in the form of a new data analytics tool developed by PCMA.

Revealed at IMEX last month in Frankfurt, Germany, BEAM (Business Events Analytics/Metrics) is designed to provide a comprehensive view of the business events industry by leveraging a portfolio of data sources to better understand individuals, organizations and face-to-face events. The data will help predict behaviors of business events participants, which in turn can help professionals deliver a more strategic, engaging and relevant experience, according to PCMA officials.

“We wanted to create a unique product unlike any other in the marketplace to unleash the extraordinary power of data to advance research, identify industry trends and create predictive analytics that will guide business event professionals to make informed and strategic business decisions,” said Sherrif Karamat, PCMA president and CEO.

The product will serve various purposes, including:

·     Managing big data by organizing large, unstructured amounts of data that reveal patterns and trends, especially relating to human behavior and interactions

·     Events insights from all industries that participate in business events including technology, hospitality, venues and destinations

·     Industry insights that can be tailored to each BEAM participant’s needs

BEAM will also provide a data-hygiene process, allowing users to ensure their CRM data is not outdated, erroneous or redundant.

“This customized analytics engine is unique as it draws information from multiple data sources to provide the business events industry with exclusive insights and capabilities to explore data,” said Robert Haas, PCMA’s chief administrative officer, who is spearheading BEAM.

BEAM was developed by PCMA in partnership with Dallas-based data intelligence and marketing technology provider Infogroup, which will independently manage the data and analytics process to ensure the service meets data security and privacy standards.

BEAM participants will only have access to their own proprietary data, and PCMA will not have access to any data portfolio other than its own. In addition, any data intelligence or analytics generated by BEAM will not identify individual information.

“We are thrilled to partner with PCMA on this very important product,” said Don Welsh, president and CEO of Destinations International, which has signed on as PCMA’s marketing partner for BEAM. “This new tool will allow destination organizations to be smarter and have the ability to drive their own success.”

BEAM intelligence access will be granted on a 12-month rolling license. The product is in pre-sales mode and is slated to launch later this year. To learn more and to submit your interest, go here.

 

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact