Jun 25, 2019
Personalization is one of those terms event organizers are hearing more often. It makes sense to personalize attendee experiences, for example. Exhibition and conference-goers want to be acknowledged and understood. However, there are other reasons to customize the way that customers consume an event. Event technology can make the job easier.   Delivering a Personal Experience Consumer brands, such as Amazon, Starbucks and Netflix, have changed consumer expectations, and event attendees are, at their core, consumers. Research from Deloitte describes those changes. “While different… more
May 12, 2019
Baltimore abounds with incredible assets at every turn. Some you may have heard about already, like the beautiful Inner Harbor and awe-inspiring National Aquarium, or picturesque Fell’s Point and the world-class medical community of Johns Hopkins. And while those are undoubtedly special, there’s still so much more to discover in Charm City. History buffs from all around the world flock to Baltimore to tour its robust cultural and historic sites, including the battleground that inspired the writing of “The Star-Spangled Banner” and a museum devoted to celebrating the life of Frederick… more
Feb 10, 2019
VisitDallas, the sales and marketing organization for the city of Dallas, is a pioneer in the destination marketing organization (DMO) space, leading the way in shaping the visitor experience for travelers of all kinds. The most progressive DMOs are developing new partnerships with local organizations to improve the destination experience. VisitDallas, for example, developed the Margarita Mile by creating a collection of top bars and restaurants that each celebrate the frosty cocktail in innovative ways. Through this initiative, VisitDallas staked a claim that Dallas is the “Official Home… more
Jun 18, 2018
Mohegan Sun is one of the largest and most unique meeting and entertainment venues in the United States.  Situated on 185 acres along the Thames River in scenic southeastern, New England, Mohegan Sun is home to 1,600 deluxe hotel rooms, two Mandara Spa locations, a golf course, over 90 shops, restaurants and bars as well as three award – winning entertainment venues including a 10,000 – seat Arena. EXPO & CONVENTIONS Mohegan Sun opened the brand new Earth Expo & Convention Center May of 2018 and the $80 million – dollar expansion is already making a name for itself as it makes… more
Sep 05, 2017
Remember when the coolest thing at a trade show was the bingo game?  You know, go to certain booths, get a stamp, and collect all for a prize. Remember the excitement and BUZZ it created?  Can you imagine doing that now? Gamification is nothing new. You may wonder does my event really need to have some sort of game?  The short answer is yes!  Adding a gamification component can lead to buzz, excitement, engagement and an additional revenue stream.   You may have an exciting exhibit floor, dynamic presenters and intriguing sessions and workshops but it may not be enough to create the buzz.… more
Aug 07, 2017
If you haven’t visited Louisville, KY lately, you might not recognize it. The entire downtown is nearing the completion of a $1 billion revitalization. On virtually every corner there’s something new popping up—new Bourbon distilleries, new Southern-inspired culinary destinations and new places to explore. But at the heart of it all is the completely renovated and expanded Kentucky International Convention Center (KICC). After 22 months of construction and remodeling, the new KICC is set to reopen in August of 2018. Inside, KICC will feature over 200,000 square feet of contiguous exhibit… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.