New Business Contracts: SMG, Eventsphere, Convention Data Services Ink Deals

April 13, 2017

The trade show industry continues to be alive and well, with several suppliers inking new deals with to manage venues, oversee housing and take care of registration.

Aberdeen City Council has named SMG to manage the existing AECC (Aberdeen Exhibition and Conference Centre in Scotland) ahead of a move to its newly built home near Aberdeen International Airport in 2019.

The partnership follows last year’s announcement that SMG was awarded preferred bidder status to manage, operate and program the new $416 million complex.

The new state-of-the art venue will include a 12,500 seat arena with a moveable stage, hospitality boxes and club lounge, 538,000 sq. ft of flexible exhibition space, conference centre, three hotels and its very own energy centre.

“SMG is exceedingly pleased to have been named to manage this prestigious facility,” said SMG president and CEO Wes Westley. “It is a terrific addition to our growing network of international facilities. We look forward to working with the Council and the Community for the success of these facilities.”

Outdoor Retailer is partnering with EventSphere to handle hotel reservations for Outdoor Retailer Summer Market and beyond.

Outdoor Retailer incorporated industry feedback to ensure that exhibitors, retailers, independent reps and working media experience an easy process for securing accommodations.

EventSphere will be in place when housing officially opens this week for retailers, reps and media. Exhibitor housing opens the end of April.

“Our first priority is to listen to the industry and make positive changes to the show format and supporting services to ensure Outdoor Retailer remains the optimal venue to conduct business,” shared Marisa Nicholson, Outdoor Retailer Show Director.

She added, “EventSphere’s integrated software provides a seamless experience that is easy to use, enabling attendees to find accommodations within the existing housing block. They are one hundred percent committed to supporting our needs.”

IEEE PES Transmission & Distribution Conference and Exposition has renewed their contract through the year 2020 with Convention Data Services (CDS), their registration partner for full registration and lead management services.

The IEEE PES T&D Conference and Exposition is the largest and most progressive conference and exposition in the electric power industry.

Thousands of professionals from more than 80 countries attend to create an unprecedented opportunity for networking, learning about emerging technologies and furthering their advanced professional education.

"The entire CDS team has been a pleasure to work with and continually exceeded our expectations on this last show! Their professionalism, attention to detail and proactive approach are examples of their excellence and why we happily chose to extend our partnership," said Gail Sparks-Riegel, Registration Chair.

“Our CDS team is pleased to continue our partnership with the IEEE PES T&D Conference and Exposition,” said David Lawton, executive vice president of Sales, Convention Data Services.

He added, “We are committed to providing the event with hands-on customer service and new ideas and tools to further their event goals. Our focus is to help create an enhanced overall experience for their exhibitors and attendees through a streamlined registration process, onsite service and comprehensive support from our experienced event team.”

 

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. Last summer, Resorts World and The Boring Company opened the first resort stop at the Resorts World Las Vegas , with plans to expand throughout the resort corridor, including downtown Las Vegas, Allegiant Stadium and Harry Reid International Airport. The LVCVA also purchased the Las Vegas Monorail in 2020, the 3.9-mile-long elevated transportation system that connects eight resorts directly to the convention center campus. This is the only rail system in the world that integrates fares directly into show badges and registration. For trade show organizers, these transportation options mean saving time, money and effort when it comes to moving groups from the hotels to LVCC and around the city. Also, the more we can focus on building the infrastructure around the convention center, the more it supports the customer experience and ultimately supports our trade show organizers. Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.