MemberSuite Acquires Event Farm

July 18, 2019

Cloud-based association management software company MemberSuite, based in Atlanta, has acquired Event Farm, an event engagement software company with offices in Santa Monica, California, and Washington, D.C.

Event Farm’s event management and CMS platform will be integrated into MemberSuite’s AMS, giving event planners in the nonprofit world a new tool with double functionality. The company's extensive list of high-profile clients (it has provided services to 38 Fortune 100 businesses) was attractive to MemberSuite, as was its software that helps companies understand attendee engagement before, during and after their events. That’s because they understand that, importantly, engagement drives revenue.

“Event revenue is a significant form of non-dues revenue for member-based organizations. However, quantifying the value of event expenditures and understanding attendee engagement is a problem for organizations in both the nonprofit and for-profit markets," said Natalie Cheney, CEO of MemberSuite.

She continued, "These problems are particularly acute in the nonprofit space where organizations frequently have tight budgets and must make every dollar count... Event Farm's advanced event management and event engagement applications address those pressing needs.”

The nonprofit space has typically been underserved when it comes to cutting-edge technologies, said Ryan Costello, CEO of Event Farm, which has traditionally served event management and event engagement applications to for-profit companies.

“Through this acquisition, we'll be able to offer those same advanced applications to organizations in the nonprofit space,” Costello said. “We're excited to marry our solutions to MemberSuite's powerful AMS."

Existing clients of both services won’t notice any changes, according to Shaun O’Reilly, vice president of marketing at MemberSuite. Internally, Costello will now serve as chief product officer and general manager.

Event Farm will be doing product demos at the MemberSuite booth at ASAE’s annual meeting, taking place Aug. 10-13 in Columbus.

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!

Add new comment

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.