MemberSuite Acquires Event Farm
Cloud-based association management software company MemberSuite, based in Atlanta, has acquired Event Farm, an event engagement software company with offices in Santa Monica, California, and Washington, D.C.
Event Farm’s event management and CMS platform will be integrated into MemberSuite’s AMS, giving event planners in the nonprofit world a new tool with double functionality. The company's extensive list of high-profile clients (it has provided services to 38 Fortune 100 businesses) was attractive to MemberSuite, as was its software that helps companies understand attendee engagement before, during and after their events. That’s because they understand that, importantly, engagement drives revenue.
“Event revenue is a significant form of non-dues revenue for member-based organizations. However, quantifying the value of event expenditures and understanding attendee engagement is a problem for organizations in both the nonprofit and for-profit markets," said Natalie Cheney, CEO of MemberSuite.
She continued, "These problems are particularly acute in the nonprofit space where organizations frequently have tight budgets and must make every dollar count... Event Farm's advanced event management and event engagement applications address those pressing needs.”
The nonprofit space has typically been underserved when it comes to cutting-edge technologies, said Ryan Costello, CEO of Event Farm, which has traditionally served event management and event engagement applications to for-profit companies.
“Through this acquisition, we'll be able to offer those same advanced applications to organizations in the nonprofit space,” Costello said. “We're excited to marry our solutions to MemberSuite's powerful AMS."
Existing clients of both services won’t notice any changes, according to Shaun O’Reilly, vice president of marketing at MemberSuite. Internally, Costello will now serve as chief product officer and general manager.
Event Farm will be doing product demos at the MemberSuite booth at ASAE’s annual meeting, taking place Aug. 10-13 in Columbus.