Meet AC Expands Its Virtual Reality Experience Platform

October 9, 2018

In January of this year, Meet AC unveiled a new virtual reality (VR) experience that enables event planners, brands and prospective visitors to experience everything Atlantic City’s convention scene and visitor experience has to offer from the comfort of their chairs. Now, once again in partnership with YouVisit, the CVB has released new upgrades to the VR platform to help provide an even more engaging and enhanced visitor experience of the ocean-front city. 

New immersive features include new 360-degree guided tour stops that highlight all the fun leisure activities visitors and planners can take advantage of in the destination once their event is finished, including surfing in the Atlantic Ocean, riding the third tallest Observation Wheel in the U.S., strolling the world-famous Atlantic City Boardwalk, as well as checking out all the beaches, beach bars, marina and hotel properties the city has to offer.

“YouVisit is proud to expand our partnership with Meet AC this year by implementing some of our newest and most compelling features to enhance their already successful virtual visit,” said PJ Morreale, vice president of YouVisit Studios, which creates virtual experiences designed to replicate and enhance real-life experiences through rich media, including professional photos, videos and 360-degree panoramas.

He continued, “With so many incredible locations and events to pick from, Atlantic City is a perfect fit to utilize the incredible power of VR to bring their visitors even closer to all of the action. If there were ever questions about what one might do in AC after the meetings are complete, this VR tour will most assuredly answer it for them. We’re thrilled to see how Meet AC will use this experience to maximize convention bookings and visitor engagement.”

As it has since the beginning of the year, the YouVisit experience will continue to assist the Meet AC sales team in meeting their yearly room night goals while focusing on bookings at the Atlantic City Convention Center, newly opened properties and re-branded products. 

“Immersive experiences perform in ways that our photos and our floor plans have never been able to,” explained Sandi Harvey, vice president of sales for Meet AC. 

She continued, “They show the beauty of our destination and the flexibility of our facilities in 360 degrees. They make it easier to see how the flow of an event will work from an attendee perspective. They enable the viewer to learn more about the specifics of an event space in less time. But this is about more than just one event. I see this as a fundamental change in the way our industry will be doing business in the years to come.”

Another component of Meet AC’s interactive floorplans is the Meet AC app, which allows viewers to experience a custom virtual reality app of the interactive experience at the Atlantic City Convention Center, Boardwalk Hall and surrounding area. The Meet AC app that can be found in the Apple iTunes Store or Google Play Store.

Check out the enhanced “Meet Atlantic City Experience” HERE.


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Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: