ISSA, Trade Press Media Group to Debut Clean Buildings Expo in March 2019

March 15, 2018

ISSA, the worldwide cleaning industry association, and Trade Press Media Group have unveiled a new trade show for the commercial cleaning industry—Clean Buildings ExpoSM (CBE).

This joint venture will make its debut at the Baltimore Convention Center in Baltimore, Md., March 26-27, 2019.

Designed for end-users of cleaning products and equipment, CBE fills an immediate need for education and product information in the building-rich Northeast and Mid-Atlantic states.

Show organizers of the new show anticipate approximately 1,200 key decision-makers from health care, education, government, and hospitality facilities, as well as building service contractors, to attend the two-day event.

CBE will be collocated with the annual National Facilities Management & Technology (NFMT) Show Baltimore.

“ISSA's strong relationship with cleaning equipment and technology suppliers and the success of our annual North America and other worldwide trade shows will encourage a wide variety of exhibitors to participate in this exciting new expo,” said ISSA Executive Director John Barrett.

He added, “Exhibiting companies will include manufacturers, leading industry suppliers of floor and carpet cleaning equipment, chemicals, restroom supplies, and green cleaning products as well as leading providers of cleaning and facility-maintenance services. CBE promises to be a very synergistic event.”

 Jeff Schenk, CEO and president of Trade Press Media Group, is equally enthusiastic about the new venture.

“There is an unserved need in the commercial cleaning industry in the Northeast/Mid-Atlantic area, and this event closes that gap,” he said.

Shenk added, “The location and timing of the show will appeal to many significant buyers.”

CBE will also host a robust educational conference with more than 25 informative sessions addressing operational best practices, staffing and management strategies, and cleaning technologies.

Curated by ISSA in collaboration with Trade Press, the agenda will feature subject matter experts from a wide range of stakeholders in the cleaning industry, including building service contractors, in-house cleaning executives, and industry consultants.

“Education, training, and certification are the lifeblood of the industry,” said ISSA Education, Training, Certification & Standards Director Brant Insero.

He added, “Proper training and valid certifications can empower your staff to learn, grow, succeed, and invest in the growth of other industry professionals. ISSA and Trade Press are committed to elevating the standards of professionalism in the cleaning and maintenance industry, and the education sessions at CBE will deliver on that commitment.

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Partner Voices
Less than six months ago, Lisa Messina joined the Las Vegas Convention and Visitors Authority (LVCVA) as the first-ever chief sales officer after leading the sales team at Caesars Entertainment. A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s board of directors. TSNN had a chance to catch up with this dynamic leader and talk to her about her vision for the new role, current shifts in the trade show industry, creating more diversity and equity within the organization, and advice to future female leaders. Lisa Messina, Chief Sales Officer, LVCVA With Las Vegas becoming The Greatest Arena on EarthTM, what are some of the things you’re most excited about in your role? Our team was at The Big Game’s handoff ceremony earlier this month, and I couldn’t help but think, “We’re going to crush it next year!”  These high-profile events and venues not only drive excitement, but also provide unmatched opportunities for event planners. Allegiant Stadium hosts events from 10 to 65,000 people and offers on-field experiences. Formula 1 Grand Prix will take place in Las Vegas in November, after the year-one F1 race, the four-story paddock building will be available for buyouts and will also offer daily ride-along experiences that will be available for groups. And, of course, the MSG Sphere officially announced that it will open in September, ahead of schedule, with a U2 residency. It’s going to be the most technologically advanced venue as far as lighting, sound, feel, and even scent, and it will be available for buyouts and next-level sponsorships inside and outside. There’s no ceiling to what you can do when you’re doing events in Las Vegas.  Allegiant Stadium As the trade show and convention business returns to the pre-pandemic levels, what shifts are you noticing and how do you think they will impact the industry going forward? Our trade show organizers are very focused on driving customer experience. Most of our organizers are reporting stronger exhibitor numbers and increased numbers of new exhibitors, with trade shows proving to be almost or above 2019 levels. Now our organizers are really doubling down on driving attendance and focusing on the data to provide that individualized, customized experience to help attendees meet their goals and get the best value. Some companies continue to be cautiously optimistic with their organizational spend when it comes to sending attendees, but I think it will continue to improve. As the U.S. Travel Association makes more progress on the U.S. visa situation, we also expect a growing influx of international attendees. What are some innovative ways the LVCVA helps trade show and convention organizers deliver the most value for their events? We focus on customer experience in the same way that trade show organizers are thinking about it. We got rave reviews with the West Hall Expansion of the Las Vegas Convention Center (LVCC), so over the next two years, we will be renovating the North and the Central halls, which will include not just the same look and feel, but also the digital experiences that can be leveraged for branding and sponsorship opportunities.  Vegas Loop, the underground transportation system designed by The Boring Company, is also a way we have enhanced the customer experience. Vegas Loop at the LVCC has transported more than 900,000 convention attendees across the campus since its 2021 launch. 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Scheduled to debut in Q4, Fontainebleau Las Vegas will offer 3,700 hotel rooms and 550,000 square feet of meeting and convention space next to LVCC.  What are some of the plans for advancing DEI (diversity, equity and inclusion) within your organization? We’re currently partnering with instead of working with a leading consulting firm, to lay the foundation and create a solid DEI plan and be the leader when it comes to DEI initiatives. The heart of that journey with the consulting firm is also talking to our customers about their strategic approaches to DEI and driving innovation in this space.  What are your favorite ways to recharge? My husband and I have an RV and we’re outdoorsy people. So, while we have over 150,000 world-class hotel rooms and renowned restaurants right outside our doorstep, one of my favorite things to do is get out to Red Rock Canyon, the Valley of Fire, and Lake Mead. Five of the top national parks are within a three-hour drive from Las Vegas, so there’s a lot you can do. We love balancing the energy of Las Vegas with nature, and we’re noticing that a lot of attendees add activities off the Strip when they come here.  Valley of Fire What advice would you give to women following leadership paths in destination marketing? I think it’s about being laser-focused on what you want to accomplish; building a team around you that lifts you and helps you achieve your goals; and being humble and realizing that you do it as a group. No one gets this done alone. Thankfully, there are a lot of women in leadership in this organization, in our customers’ organizations, and in this city that we can be really proud of. We’re a formidable force that is making things happen.   This interview has been edited and condensed. This article is exclusively sponsored by the Las Vegas Convention & Visitors Authority. For more information, visit HERE.