IAEE Adds Neuroscience of Exhibitions and Events CEM Course
November 21, 2019
The International Association of Exhibitions and Eventshas added a new course to its CEM Learning Program titled Neuroscience of Exhibitions and Events.
It will be offered May 13 during CEM Week in Baltimore, Md., next year and again Aug. 25 during CEM Week in Austin, Texas.
The course will be taught by Janet Sperstad, CMP, program director for the Event Management Degree at Madison College.
As an industry veteran and leader with more than 25 years of experience as an event professional, Sperstad has dedicated her career to defining the competencies and career pathways that articulate meeting planning as a design discipline - separate and distinct from hospitality - requiring skills in the social sciences, executive leadership and the cognitive sciences.
"Exhibition and event professionals move people's hearts and minds through the experiences they create," Sperstad said. "Knowing how the brain works will help them create experiences that maximize attendees’ brainpower and supercharge results."
"One of the greatest strengths of the CEM Learning Program is that its curriculum is driven by practitioners with deep experience in the exhibitions and events industry," said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.
He added, "Janet's extensive knowledge in how neuroscience aligns with our industry allows the theoretical and conceptual to meet real-life application. Students are sure to gain a significant advantage in their approach to organizing shows after taking this course."
Through a unique partnership with Madison College, attendees will receive a digital badge credential for completing this course. Click here for complete information about IAEE’s CEM Learning Program.
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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