Freeman’s Upgraded Conference Solutions Set Up Speakers for Success

November 2, 2018

To help speakers to overcome the challenges of audience engagement and presentation logistics when presenting at an event or trade show, Freeman has simplified the presentation process by upgrading two of its conference solutions and rebranding them to the Sync second-screen platform and the Orchestrate presentation optimization tool. 

“With the upgrades to our Sync and Orchestrate digital tools, we’re helping to simplify presentation logistics and we’re providing new, engaging ways for presenters to interact with their audiences in real time,” said Richard Maranville, chief digital officer at Freeman. 

He continued, “Together, our upgraded conference solutions help set speakers up for continued success, both during their presentations and afterward when valuable audience data can be analyzed and utilized to craft future sessions.” 

Designed to increase live event engagement and presenter effectiveness, Sync (formerly FXP | touch) is a second-screen platform that creates two-way dynamic participation between presenters and audiences.

Sync’s new upgrades enable presenters to record interactive presentations for on-demand viewing, allowing attendees who missed a live session to still view and interact with a presentation as if taking place in real-time. 

Gamification features have also been added to the platform, enabling presenters to incorporate fun, interactive elements to their presentations. 

Sync also enables the continuous collection and analysis of valuable audience interaction data, equipping presenters with actionable insights they can harness to create more impactful real-time conversations and make improvements on the fly as well as for future presentations. 

Engagement data can then be viewed in aggregate or segmented by live or on-demand data, enabling presenters to focus in on specific information if desired. The web-based solution is easy to implement and scales to any audience size. 

With Sync, Freeman also provides advanced technical infrastructure and onsite support staff to help set up the tool and keep it running seamlessly. 


Orchestrate (formerly Presentation Management) enables the easy organization of electronic materials for seminars, training sessions and other similar events. 

Besides allowing presenters to easily upload their presentations in advance or at the show site, allowing for seamless network transfer of the presentation to the right meeting room at the right time, the solution not only simplifies the delivery of presentation materials but also ensures greater efficiencies that can lead to higher quality meetings. 

Orchestrate’s new upgrades include a redesigned, more intuitive interface, on-the-go access with a mobile-friendly design and new functionality for Mac users with support for Keynote files. 

In addition, presenters can quickly and easily submit files with a drag-and-drop uploader, while event managers can enjoy a new management dashboard and reports, the ability to quickly pinpoint sessions that do not yet have files, faster access to meeting information and a clean layout for better event branding. 

While each solution provides unique benefits, presenters and show managers can achieve the best results by pairing Sync and Orchestrate together. 

By combining the digital tools, show managers can be assured that the proper documents are being automatically delivered to the correct session and room, thus saving and freeing up time to focus on other critical aspects of an event. 

Together, the cross-platform, secure file sharing between Sync and Orchestrate helps simplify presentation logistics. 

The two platforms combine with OnlineEvent, Freeman’s event-based content-monetization and eLearning web portal, to create a comprehensive suite of conference solutions created to help event organizers extend audience conversations beyond their presentations. 

“There is a growing need for communication and collaboration in the event industry,” Maranville said. “Event organizers are constantly looking for ways to better engage with their audiences and today’s innovative digital solutions are helping to pave the way toward more meaningful interactions while also streamlining processes.”

He continued, “Integrating both Sync and Orchestrate eliminates the need for presenters to upload their presentations (and support documents) to multiple applications, allowing them to spend more time focused on audience engagement and less worrying about the logistics of their presentation.”


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