Clarion Events North America Introduces Suite of New Digital Products to Foster Connections

With the impact of COVID-19 continuing to affect the live events business, Clarion Events North America has released a new quartet of digital products. This includes Virtual Product Showcases, Episodic Content Series, On-Demand Education Membership Packages and Virtual MATCH Meetings. Through all of these virtual products, the emphasis is on fostering new, qualified relationships.

 “The events industry has been overdue for a change and our teams have taken this as a time to reimagine our offerings, working with their customers to define what matters most across each of our industry sectors,” said Greg Topalian, Clarion North America’s CEO.

With the diversification of its product offerings, Clarion has found new ways to connect communities, driving new business for exhibitors and sponsors with a highly engaged audience through virtual experiences. These products have been key to developing opportunities for lead generation for exhibitors and sponsors and have proven to be an audience acquisition tool for many of Clarion’s event brands. 

Clarion’s early digital product adopters have come from the North American Power and Energy Series, Fire & Rescue, led by FDIC and Insuretech. The leadership driving these brands have strong customer connections and have delivered ROI for both attending and exhibiting customers. The brands have ambitious plans and some, such as ITC, have been successful in bringing customers together in a focused, multi-country world tour engaging partners in different regions to help host mini events for that locality. With more than 90 hours of programming, the platform provides a way for sponsors and decision-makers to connect virtually.

“Part of our focus in the delivery of these new products is to ensure our team is structured in a way that will swiftly drive innovation, allowing us to learn, enhance and share ideas across portfolios while supporting each team to execute the customer journey in a way that will deliver the audience,” explained Topalian.

Clarion has expanded its staff, creating a central Virtual Products Team whose focus is to support the digital product offerings across all facets of the commercial business. It’s led by Liz Irving, executive vice president and head of marketing, technology and customer experience. ​​​​ 

Clarion’s new digital offerings have already begun rolling out within its 10 industry sectors in North America with plans for all of its 50-plus events to implement new virtual components supported by the Virtual Products Team.

Find more information about Clarion Events North America virtual product offerings as well as open positions with the company here.

Add new comment

Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.