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Apr 30, 2021
On April 22, event professionals from across the globe tuned in to watch the Virtual Events Institute’s inaugural Virtual & Hybrid Event Awards. Recently launched to celebrate the innovation and excellence of digital and hybrid events around the world, the event was broadcast from ExCeL London’s hybrid event studio, with technical support from audiovisual and entertainment technology company Anna Valley.
Hosted by VEI Co-Founder Simon Burton, who presented accolades across 15 categories, the Awards’ entries were judged by an expert panel of 47 industry leaders comprising a diverse mix of… more
Apr 26, 2021
Exhibitors have, in general, struggled to adapt to the virtual world of events. Accustomed to handshakes and face-to-face encounters on a trade showfloor, they have found little in the way of an equivalent online. While their ROI has not matched expectations thus far, it doesn’t mean that always has to be the case.
Yes, in-person events are coming back — at a faster pace than we perhaps expected — but remote attendees will be part of the equation, perhaps forever. New data collected from Swapcard offers clues as to how exhibitors can make the most of virtual and hybrid experiences as the… more
Apr 21, 2021
One of the driving factors that led Jim Sharpe to become CEO of leading events platform Aventri was that he saw a chance to work within an industry about to undergo a technological revolution. That was in January 2020. “I didn’t appreciate what that meant,” said Sharpe, who had a grand total of six weeks to become acclimated with events before COVID-19 turned the world on its head.
A newbie to the MICE industry, Sharpe was previously responsible for tech-enabled services at companies like Gerson Lehrman Group and Standard Purification. “More than anything, I leveraged my experience as a CEO… more
Apr 13, 2021
Can you name the most popular social media platform? You may never need to, according to Bill McGlade, founder and CEO of Victory Productions and one of the most respected figures in event technology.
Whether you are a user on Reddit — the answer to our opening question — or not, McGlade said the right app could take all of the positives of the many social media channels and eschew the negatives that come with having separate Facebook, LinkedIn, Instagram and Twitter accounts.
Imagine a world where you don’t repost a photo four times, your messages don’t get lost in a fancy algorithm and… more
Apr 09, 2021
Soon after founding Meetaway three years ago, Scott Barnett conducted research for how his platform could work best for conferences. All it took was one question, asked pre-COVID: What is your favorite part of an event? About 90% of respondents cited one-on-one hallway meetings — impromptu or pre-planned.
“There’s something magical about that one-on-one conversation,” said Barnett, who has built his product to “take that magic moment and run an entire networking session around that.”
Flash forward to the past 12 months, when many attendees and exhibitors have cursed their virtual… more
Apr 05, 2021
The Herculean efforts of the events industry to adapt during the pandemic will be rewarded at the Event Technology Awards. Organized by Event Tech Live, nominations for the ninth annual awards launched on April 1 and run through July 31.
Fittingly, given the rapid rise of virtual events in the past year, five new categories have been added:
Best Hybrid Event Platform
Best Live Streaming and Video Production
Best Digital Event Production Company
Best Visual Event Platform
Event Tech’s Rising Star
The additions mean 35 awards will be handed out during Event Tech Live Week, set for Nov. 1… more
Mar 29, 2021
There is more than one way to run a virtual event. Likewise, there are significant different objectives. Finding the right technological partner is crucial to securing the desired outcome. Here, we look at how two vastly different organizations — Connect and The Mars Society —have much to be proud of despite their paths.
Connect Cyber
Connect is a business-to-business operation geared to develop business relationships between meeting planners and hosts ranging from CVBs to hotels, convention centers and other venues. Unlike many companies, Connect kept its flagship conference in-person in… more
Mar 26, 2021
Toby Lewis, CEO of the UK-based Live Group, used to be fearful for the future of the MICE industry. That was well before March 2020 sent us all into a panic.
Lewis’ concerns grew over the course of the last decade while reading yearly analysis reports in which little changed besides dates and venues. The stagnation was equally perplexing and infuriating for someone who always looks ahead.
“Live group was unashamedly geeky before [COVID-19] in terms of the way we adopted technologies across the board,” he said. “We were finding our clients were kind of resisting and we didn't really know why… more
Mar 24, 2021
Marriott International turned event planners into willing lab rats this January at the Gaylord Rockies Resort and Convention Center outside of Denver. More than 100 of the attendees were on-site at the massive property while another 800 were digital. Knowing that more than 50% of those attendees were meeting and event professionals planning to host a hybrid event within the next six to 12 months, Marriott hoped to show a way forward while gaining insight into how it could serve the new era of events.
The results, which surely will be modified as the industry learns more, are the centerpiece… more
Mar 17, 2021
You have about six minutes to read this article before your attention may wane, according Ben Hindman, CEO and founder of the event marking platform Splash. It’s not personal, but the reality is that digital content needs to be cut into shorter time periods to remain effective.
“I think many formats are still stuck in the past,” said Hindman, who was an event planner at Thrillist before creating Splash, which counts several Fortune 500 companies as clients. “The shorter and more concise you get, the better.”
There’s wiggle room to about 10 minutes for a solid chunk of content, he explained… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.