News

May 14, 2021
JUNO, a leading software company distinguishing itself in the virtual/hybrid era, has brought LaDonna Whitaker on board as vice president of sales. The hire is the latest in a series of moves Juno is making to bolster its leadership as the events industry moves past the COVID-19 lockdown and into a new frontier of engagement. Whitaker arrives at JUNO from Virgin America, a company that rose in prominence under the guidance of her team. Among Whitmaker’s many impressive firsts in a career leading travel’s intersection with technology, Whitaker was the first sales associate hired for Experdia’… more
May 13, 2021
The hiring craze continues across the trade show and events industry, as organizations appoint new leadership, make promotions and grow their workforces. Could this be a sign of boom times ahead?  CampfireSocial Social network and ecommerce SaaS platform CampfireSocial has appointed 25-year industry veteran Steve Gebhart as Chief Information Officer. Gebhart will spearhead the company’s product strategy, technology development and innovation pipeline, and work closely with customers, end users and other members of the leadership team. Gebhart comes to CampfireSocial after consulting on the… more
May 12, 2021
The exhibitions industry is racing to help those in need by running for a good cause. Set for June 8-9 for a 4 p.m. start in the U.K. (11 a.m. EDT), the Event Industry Backyard Ultra will feature marathon enthusiast and Tarsus Group CEO Douglas Emslie, who will be running a 5K race every hour for a straight 24 hours in an effort to raise funds for two industry charities and a global charity supporting India, while being livestreamed across multiple platforms.  Please sign up to watch and donate here: https://app.swapcard.com/event/24hour5krun Participating in what BBC Sport describes as “… more
May 12, 2021
Global Exhibitions Day, set for June 2, offers an opportunity for the industry to remark about its uncanny resiliency and value, perhaps never more demonstrated than in the past year and a half. Worth an estimated $551 billion, according to a joint press release sent by Clarion Events and UFI, the global association of the exhibitions industry, trade shows and exhibitions are poised to stage a grand comeback at a time when economies across the world need them most. While in most parts of the world, vaccination news is encouraging and travel restrictions are being lifted, economic recovery is… more
May 11, 2021
Last month, Caesars Palace in Las Vegas welcomed the live return of its longest-running conference, the Trauma & Critical Care & Acute Care Surgery conference, aka the Mattox/Vegas TCC&ACS. Held April 12-14 inside the resort’s 50,000 square-foot Octavius Ballroom, the event not only marked its 54th year at the storied Strip resort, but also the first large-scale meeting to be held at the property since the onset of the pandemic. Known as the largest trauma postgraduate course in the U.S., the two and one-half day conference is designed for medical professionals working in Level I… more
May 10, 2021
Optimism about the events industry is transforming from anecdotal to data-driven. A new report from Freeman, which has been tracking attendees’ temperatures about returning to face-to-face gatherings for the better part of a year, shows the strongest signs yet that the great recovery may happen sooner than later. While virtual aspects of shows won’t disappear with COVID-19, the eighth iteration of Freeman’s research since the pandemic began shows the highest willingness yet to attend live events. Key findings include: 85% of attendees and 86% of exhibitors are expecting to return to in-… more
May 10, 2021
Pandemic be damned! These three associations found rich and meaningful ways to connect with their members through digital events. The numbers were record-breaking for all involved, but how they got there were different paths. Explore the many routes of success when doing virtual. Global Pet Expo Digital Thousands of pet industry professionals converged online March 24-26 to participate in the first-ever Global Pet Expo Digital Access, the virtual version of the annual trade show and conference for independent pet retailers, distributors, mass-market buyers and other qualified professionals… more
May 05, 2021
Many of the same industry giants cooperating on safety standards for a return to live events have found common ground again with a new baseline format to collect and track data. Virtual Standard Export Format (VSef), formally unveiled on Tuesday, has already won widespread adoption from leading event organizers and technology companies. Helming this standardization mission is Explori, which hopes that by creating a universal standard the industry can successfully integrate virtual and hybrid elements into traditional face-to-face gatherings.  The launch comes as trade shows and other large-… more
May 04, 2021
It’s now a matter of when, and not if, events return. That’s all that is certain. Change is coming, but in what form is anyone’s guess. Two industry veterans with as much of an educated opinion on the future of events are Denzil Rankine, founder of and executive chairman of consulting firm AMR International, and Marco Giberti, a tech whiz who is founder and CEO of Vesuvio Ventures. The pair have written the book on where events are headed, “Reinventing Live: The Always On Future of Events,” which they will discuss in-depth with TSNN Editorial Director Matt Swenson during a webinar on May 11… more
May 04, 2021
UFI, the Global Association of the Exhibition Industry, is marking its return to live events with its UFI MEA Conference 2021, taking place May 26 in Dubai. This will be the association’s first in-person gathering of 2021.  Centered around business after the pandemic, the one-day event at Dubai World Trade Centre will offer education on reopening and marketing initiatives aimed at a complete recovery from the pandemic. “UFI is witnessing the need and request from the industry to meet again,” explained Kai Hattendorf, UFI’s CEO and managing director. Led by Naji El Haddad, UFI’s regional… more

Partner Voices

As event professionals and destinations adjust, adapt and evolve in these uncharted waters, it is imperative that substantial resources be put in place for all of the people responsible for planning and executing trade shows, expositions and conventions. An example is Mohegan Sun, which built an industry-leading, COVID-19 Resource Center with a combination of pictures from recently held successful events (the property reopened on May 1, 2020) along with several widely available and informative documents, such as an evolving operational framework: