5 Unconventional Ways to Personalize Virtual Event Experiences
June 11, 2021
Previously, personalization meant just addressing customers by their first names (We all have written those emails with Hi {First Name}, :) haven’t we?). Cut to today, times have changed. So has consumer sentiment. Now personalization requires marketers and event professionals to be prepared with as much context on customers’ experiences as possible.
The rapid adoption of Virtual Events has opened the door to new ways of understanding the context and preferences of audiences. Here are 5 lesser-known ways in which you can personalize your next virtual event experience.
Personalize your Brand on the Platform
If you’ve been to any event sponsored by Coca Cola, 2 things will stand out for you - their signature color red and their iconic logo. Branded markers trigger certain emotions in people and help develop top-of-mind recall.
You can extend this approach to your next virtual event by picking a platform that lets you customize your brand colors, logos, and font. Create a space that is a distinct reflection of your brand.
Personalize Virtual Booths
You can give exhibitors at virtual events their money’s worth by enabling them to create personalized experiences. Using logos, product videos & images, and custom CTAs are ways they can customize their booths using the virtual event platform.
Differentiated virtual booths help exhibitors attract relevant audiences through branded experiences.
Personalize Notifications
Every individual participating in an event has an agenda - be it an attendee, sponsor, exhibitor, or speaker. Making notifications relevant to each attendee group ensures a smooth experience so that objectives are met.
For example, notifying an attendee 10 minutes before a session can help increase attendance rates!
Personalize Content
Relevant content is another great way to personalize an attendee’s experience. Imagine you’re a university planning an event for your students and you’re expecting students from various fields to attend.
By planning specialized sessions for individual student groups you can provide them with a personalized experience to help them feel that they belong.
Personalize Calendars
Every virtual event is curated to meet the needs of multiple user groups and has multiple sessions running simultaneously.
Every attendee may not need to know everything that’s going. The personalization secret here is to declutter the attendee calendar. Show them a personalized schedule that helps them focus on what they’ve signed up for. Clean and simple.
Want to personalize your virtual events? Sign up for a demo and experience personalization firsthand with Hubilo’s hybrid event platform.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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