5 Things to Consider Before Analyzing The Data Gathered During Your Virtual Event

June 27, 2021

There was a time when the most clearly attributable data to track ROI from an event was the revenue from ticket sales and sponsorships. With the advent of virtual events hosted with the help of cutting edge virtual event platforms[1] [2] , measuring the levels of engagement and impact has become easier than ever. But deriving insights from the data still remains a tough challenge. Here are 5 strategic ways to get actionable reporting from your next virtual event:

  1. Focus on insights: Understanding of data and analytics needs time. If you haven’t already, help your team upskill by enabling learning from resources and experts who can derive insights from the data that is being collected. The sheer volume of data available can result in analysis paralysis, rather than clarity.
  2. Leverage partnerships: Your sponsors and exhibitors can be your friends in this journey of learning from the insights. Explore partnerships with companies that have a good track record of executing virtual events and have experience with breaking down the data to make it easy to understand.
  3. Use a platform that puts engagement first: Leverage a technology platform that provides you with a range of possibilities that will boost the engagement during the live event. Make sure that the tracking of the engagement is also straightforward. You need to break down the data, segment the audience and see which steps drove the right engagement so you can repeat the success.
  4. Share information with sponsors: Take your partners along with you. The more transparent you become with the data you collected, the more they will trust you. Share deep insights that showcase how they’ve performed at your event. It could be about the booth visitors or the session engagement during sponsored sessions.
  5. Integrate with your favourite tools: Managing a successful virtual event is about ensuring all essential elements - people, technology and processes work in sync. When evaluating virtual event platforms, explore how well they integrate with your existing event and marketing technology stack. Does it connect seamlessly with marketing automation platforms like Hubspot? That will allow you to track customer journeys easily and enable your team to setup engagement campaigns effortlessly.

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Virtual events are going to be one of the key strategic initiatives in your growth strategy and the ability to derive insights from data is mission critical. If you are looking for a reliable event platform that understands this need, Hubilo is ready to partner with you and enable your success. It tracks 60+ dimensions across key attributes like event engagement, session engagement, networking and exhibitor ROI. Learn more here.

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Partner Voices
  MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.  At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:  Protecting Natural Resources  MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.  Committed to Community  Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.  MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.   Fostering Diversity & Inclusion  To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.  MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.