5 Practical Ways of Monitoring Your Brand’s Online Reputation
June 1, 2014
“People look at your brand’s voice as a true representation of its heart and soul.”
- Lori Randall Stradtman, Online Reputation Management for Dummies (www.social-media-design.com)
Brands with positive reputations attract more customers, have longevity and deliver higher than normal ROI to organizations. Many brand management teams pay a lot of attention to their customers’ feedback in direct interactions, but most neglect to proactively manage their brand’s online reputation.
When a crisis erupts all of a sudden, such teams are caught off guard, and then it becomes an all hands on the deck situation. To avoid going into the crisis management mode, marketers need to become better at proactively monitoring their brand’s online reputation.
Here are five practical tips and resources for tuning into what your customers and competitors are saying online about your brand.
1. Identify the keywords people are using in reference to your organization, events and the industry at large.
2. Search regularly on Google and Bing for your brand names and important keywords to keep an eye on what is trending.
3. Set up real-time Google Alerts to monitor keywords which your audience uses frequently to find your brands, events, web resources, industry news as well as members of your team.
4. Use services like Hootsuite or TweetDeck to monitor your hashtags, and respond to customer complaints and issues quickly.
5. Monitor online stores and review websites to look out for negative feedback from users of your services.
More to explore:
1. http://socialfresh.com/monitoring-your-brand-online-reputation/
Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started.
Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind.
“Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for."
What’s New – AT&T Discovery District
Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall.
Hotels Coming Soon
Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond.
JW Marriott
This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar.
InterContinental Dallas
Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.
Hotel Swexan
Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.
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