Reed Exhibitions Korea Appoints Country General Manager
July 13, 2016
Reed Exhibitions recently named JB Son Country as general manager of its South Korea operations. Son is based in the Reed Seoul office and reports to the president of Reed Exhibitions Greater China.
Son holds a Bachelor of Communications degree from Busan National University, as well as an MBA from Seoul National University, Korea.
He brings with him nearly two decades of high-level experience in Korea’s pharmaceutical industry at MSD and Novartis. Most recently he was head of commercial in Asia-Pacific for Novartis Vaccines’ Korea cluster, which includes Taiwan, Hong Kong and Macao.
Hu Wei, president of Reed Exhibitions Greater China, said: "JB’s excellent track record and wealth of experience will bring outstanding insight and value to the management team, as we build a new business in Korea and lead Reed through the next stage of its development in Asia. Through this appointment, Reed is progressing its strategy to enhance its service to the Korean market. We’re keen to expand the value we provide to global customers who come to Korea, one of Asia's most important markets.”
Son added: "I’m delighted to be joining Reed as Country General Manager for Korea. Reed’s considerable potential and its compelling customer focus make this an exciting place to be as we implement a new strategy. We plan to grow our business in Korea by making strong investments, expanding local partnerships and launching new shows.
Reed already has joined with COEX, a leading exhibition venue in Korea, to organize International Franchise Seoul, Korea’s largest franchise trade show.
Reed also has worked with K.Fairs, an established and highly regarded trade fair organizer in Korea, since joining forces in 2014 to organize Kormarine, Korea’s largest international maritime industry event.
Most recently, Reed has acquired four events from K.Fairs, namely Electronics Manufacturing Korea and three Home Table Deco Fair events across multiple cities in Korea. Rapid expansion, characterized by further acquisitions and new launches Korea, will continue to be pursued in the near term.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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