Thailand Convention & Exhibition Bureau Signs MOU with Association of Korean Exhibition Industry
May 5, 2014
The Association of Korean Exhibition Industry (AKEI) recently signed a Memorandum of Understanding with the Thailand Convention and Exhibition Bureau (TCEB).
The signing ceremony was held at the Landmark Hotel Bangkok attended by Yang-whan Jeong (vice-chairman of AKEI), Sang-kon Kim (deputy director of MOTIE), Nopparat Maythaveekulchai (president of TCEB), Patrapee Chinachoti (president of TEA) and executives and members of TEA in Bangkok.
AKEI is the representative organization in the Korean exhibition industry with its 53 members who conduct various roles from supporting and promoting exhibitions to formulating related policies since its establishment in 2002.
TCEB is a public organization established by Royal Decree and it is the Thai government’s official flagship body for the MICE sector, tasked with enhancing and developing business events in Thailand.
Exchanging the MOU, both sides emphasized the importance of the partnership between Korea and Thailand. Yang-whan said, “We see more opportunities opening up on the both sides. For Korean exhibition organizers, understanding Thailand as the gateway to ASEAN is becoming important than ever.”
Maythaveekulchai added that, “AKEI and TCEB share a core mission to nurture the exhibition industry as a vital force in promoting trade and better international understanding. I am confident that with this MOU, we can increase international buyers to both Thailand and Korea, through offering marketing and event support, sharing market intelligence, conducting training and many other initiatives.”
With the MOU, both AKEI and TCEB will support each other in fostering success of the exhibition industry to cooperate in marketing and promotion, exchange information and data, develop new business, and other ways to bridge potential business partners mutually.
Promoting the healthy growth of the exhibition industry in both countries will be realized through several specific areas of collaboration.
The first is achieving a mutual increase in exhibitors from Thailand to Korea, and vice-versa. Additionally, both parties will investigate a win-win strategy of bartering pavilions at major exhibitions in Thailand and Korea, serving to globalize and enlarge exhibitions.
The third area is establishing an exchange program for exhibition centers, helping employees to benchmark and share best practices, while the fourth area is conducting matchmaking between Thai and Korean exhibition organizers, encouraging mutually-profitable joint ventures.
In order to encourage Thai exhibition organizers and other contractors to actively develop businesses in Korean market, AKEI introduced a new informational session, ‘K-Exhibition PLUS’ after the MOU signing ceremony between AKEI and TCEB.
The ‘K-Exhibition PLUS’ is a mission to endeavor to give attendees information about the Korean exhibition industry’s latest trends as well as the current status of major Korean industries.
This session also included, among other highlights:
▪ Best Practices of mutual cooperation in the exhibition industry between South East Asia region and Korea
▪ Status of Korean exhibitors’ participation in Thai exhibitions through the Korean Government subsidies system
▪ The Korean market’s potential to offer significant growth opportunities for the Thai exhibition industry
▪ How to use AKEI, the strategic channel to enter Korean market for future business
‘K-Exhibition PLUS’ (an abbreviation of ‘Korean exhibition PLUS’) is a newly coined term to describe higher added value through the partnership with AKEI and the Korean exhibition industry.
Partner Voices
MGM Resorts is renowned for its exceptional service and diverse venue options across Las Vegas, Detroit, Springfield, National Harbor, Biloxi, and Atlantic City, providing flexible spaces for meetings of any size. Beyond these offerings, MGM Resorts distinguishes itself through a strong commitment to social responsibility and sustainability, making it an ideal choice for your next meeting.
At the core of MGM Resorts' company values is its platform, "Focused on What Matters," dedicated to meeting customer needs while advancing socially responsible practices. This commitment is evident in several key areas:
Protecting Natural Resources
MGM Resorts is home to industry-leading recycling, renewable electricity and water conservation programs. Some highlights include a cogeneration power plant at ARIA, producing ultra-efficient electricity; one of America’s largest contiguous rooftop solar arrays atop the convention center at Mandalay Bay; and onsite wells that provide water for the celebrated Fountains of Bellagio, avoiding reliance on precious Colorado River water. These efforts and many more save on natural resources while boosting attendee satisfaction.
Committed to Community
Always striving to be good neighbors, MGM Resorts works to avoid food waste and combat food insecurity with the Feeding Forward program. In partnership with local food banks, they safely divert unserved food to food insecure members of the community. Since 2016, over 5 million meals have been provided, highlighting MGM Resorts' commitment to minimizing food waste and addressing community needs.
MGM Resorts supports clients in their responsible-meetings efforts, not only with efficient venues but also waste-reducing décor and signage; sustainable food and beverage options; and outreach to help planners communicate sustainability efforts to attendees. What’s more, they offer a Mindful Meetings series that puts attendee wellness first—through fitness and mindfulness activities, and in give-back events with local charity organizations.
Fostering Diversity & Inclusion
To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all.
MGM Resorts offers unparalleled service and venue options while standing out for its proactive approach to sustainability and community engagement. Choosing MGM Resorts for your next meeting means aligning with a company that values social responsibility, efficiency, and attendee satisfaction, ensuring a meaningful and impactful event experience.
Add new comment