TSNN Webinar: How to Leverage Content Marketing to Grow Your Event

April 10, 2014
TSNN Webinar: How to Leverage Content Marketing to Grow Your Event alt

Trade Show News Network will be offering another complimentary webinar in its well-regarded series – “How to Leverage Content Marketing To Grow Your Event”, April 17 at 1 p.m. EST. Sign up HERE.

The one-hour discussion will be moderated by Traci Brown, owner of the Trade Show Institute.

Guest Panelists will include Joe Pulizzi of Content Marketing Institute, Chris Dolnack of the SHOT Show and NSSF.org and Monica Haley of AMT-The Association For Manufacturing Technology.

The Content Marketing Institute defines Content Marketing as a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

It's often referred to as pull marketing as opposed to push marketing. Instead of shouting at attendees to "register now" you entice them to register by providing valuable content they can't live without all year long. Our panel of show and conference organizers will tell us how they are using content to grow their event and attract both attendees and exhibitors.

Webinar Attendees Will Learn:

•What is content marketing as it relates to events?

•Where do you find the content?

•How do you best manage the content process?

•Why is content marketing more effective than advertising?

•What is the downside of not implementing a content marketing strategy?

Sign up HERE for “How to Leverage Content Marketing to Grow Your Event”. And mark your calendars for April 17 at 1 p.m. EST for a great webinar!

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Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.